A data profile of the people who buy, follow and care about Kindergarten in Australia — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 2,702,341 people in Australia.
The average Kindergarten fan in Australia is 42.5 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Child care, Infant, School, with strongest over-indexing on Child care (2.54× the country average).
Demographically, the Kindergarten audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Kindergarten fan in Australia is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Kindergarten profile in Australia.
77.4% are female, 22.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 42.5 |
| Estimated audience size | 2,702,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Kindergarten audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 6.0% |
| Italy | 4.2% |
Where the Kindergarten audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.81× | |
| 02 | South Australia | ~200K | 1.13× | |
| 03 | Queensland | ~700K | 1.06× | |
| 04 | Australian Capital Territory | ~50K | 0.88× | |
| 05 | Northern Territory | ~20K | 0.88× | |
| 06 | Tasmania | ~50K | 0.86× | |
| 07 | New South Wales | ~800K | 0.84× | |
| 08 | Western Australia | ~200K | 0.74× |
The strongest cross-interests of the Kindergarten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.54× | ||
| 02 | Primary education | Kids & Family | 2.29× | ||
| 03 | Kinship | Kids & Family | 2.19× | ||
| 04 | Childbirth | Kids & Family | 1.96× | ||
| 05 | Developmental psychology | Health | 1.93× | ||
| 06 | High school | Business & Career | 1.81× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.80× | ||
| 08 | Forever New | Fashion & Accessoires | 1.75× | ||
| 09 | Infant | Kids & Family | 1.74× | ||
| 10 | School | Kids & Family | 1.72× | ||
| 11 | Play (activity) | Travel & Leisure | 1.70× | ||
| 12 | Offspring | Home & Garden | 1.69× | ||
| 13 | Toddler | Kids & Family | 1.64× | ||
| 14 | Lego | Kids & Family | 1.61× | ||
| 15 | Childhood | Kids & Family | 1.59× | ||
| 16 | Parent | Kids & Family | 1.58× | ||
| 17 | Grandparent | Kids & Family | 1.56× | ||
| 18 | Learning | Business & Career | 1.55× | ||
| 19 | Genetics | Kids & Family | 1.53× | ||
| 20 | Motherhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.36× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Risk Appetite | THRILL | 0.97× |
Kindergarten has an estimated audience of 2,702,341 people in Australia, concentrated in Victoria and New South Wales.
77.4% of Kindergarten fans are female, 22.6% are male, with an average age of 42.5 years.
Kindergarten fans show strongest brand affinity for Child care (2.54×), Infant (1.74×), and School (1.72×) over the country average.
Kindergarten fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Kindergarten itself, the audience over-indexes on Infant (1.74×), School (1.72×), Learning (1.55×), and Motherhood (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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