A data profile of the people who buy, follow and care about High school in Australia — modelled from more than twelve digital signal sources. High school has an estimated audience of 2,991,267 people in Australia.
The average High school fan in Australia is 41.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include School, Primary education, Duolingo, with strongest over-indexing on School (1.53× the country average).
Demographically, the High school audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical High school fan in Australia is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for School.
The key figures that characterise the High school profile in Australia.
67.7% are female, 32.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 41.7 |
| Estimated audience size | 2,991,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide High school audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 10.5% |
| Brazil | 5.6% |
Where the High school audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~100K | 2.00× | |
| 02 | New South Wales | ~1M | 1.06× | |
| 03 | South Australia | ~200K | 0.98× | |
| 04 | Queensland | ~600K | 0.91× | |
| 05 | Western Australia | ~300K | 0.89× | |
| 06 | Northern Territory | ~20K | 0.82× | |
| 07 | Victoria | ~700K | 0.78× | |
| 08 | Tasmania | ~40K | 0.70× |
The strongest cross-interests of the High school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duolingo | Business & Career | 4.56× | ||
| 02 | Middle school | Business & Career | 3.74× | ||
| 03 | Language education | Business & Career | 3.64× | ||
| 04 | International English Language Testing System | Business & Career | 3.54× | ||
| 05 | International education | Business & Career | 3.51× | ||
| 06 | Scholarship | Kids & Family | 2.86× | ||
| 07 | Private school | Kids & Family | 2.80× | ||
| 08 | Spanish language | Politics & Society | 2.79× | ||
| 09 | Secondary education | Kids & Family | 2.50× | ||
| 10 | Primary education | Kids & Family | 2.39× | ||
| 11 | Distance education | Business & Career | 2.12× | ||
| 12 | Master of Business Administration | Business & Career | 2.08× | ||
| 13 | Bachelor's degree | Business & Career | 2.08× | ||
| 14 | English language | Politics & Society | 2.06× | ||
| 15 | Postgraduate education | Business & Career | 2.03× | ||
| 16 | Master's degree | Business & Career | 2.02× | ||
| 17 | Language | Business & Career | 1.86× | ||
| 18 | Kindergarten | Kids & Family | 1.79× | ||
| 19 | Developmental psychology | Health | 1.57× | ||
| 20 | School | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Tradition | CONSERVATISM | 1.20× | |
| Luxury Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.95× | |
| DIY Mentality | THRILL | 0.95× | |
| Sports Activity | POWER | 0.98× |
High school has an estimated audience of 2,991,267 people in Australia, concentrated in New South Wales and Victoria.
67.7% of High school fans are female, 32.3% are male, with an average age of 41.7 years.
High school fans show strongest brand affinity for School (1.53×), Primary education (2.39×), and Duolingo (4.56×) over the country average.
High school fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond High school itself, the audience over-indexes on Primary education (2.39×), Duolingo (4.56×), Middle school (3.74×), and Language (1.86×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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