A data profile of the people who buy, follow and care about Developmental psychology in Australia — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 2,998,165 people in Australia.
Developmental psychology has an estimated audience of 2,998,165 people in Australia. 76.4% are female, 23.6% are male, average age 43.1. Top brand affinities: Aldi, Psychology, Microwave oven, Wikipedia, Discount stores.
Top brand affinities include Aldi, Psychology, Microwave oven, with strongest over-indexing on Aldi (1.8× the country average).
Demographically, the Developmental psychology audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Developmental psychology fan in Australia is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Developmental psychology profile in Australia.
76.4% are female, 23.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 43.1 |
| Estimated audience size | 2,998,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Developmental psychology audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 10.5% |
| Italy | 7.6% |
The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.06× | ||
| 02 | Hypermarket | Shopping | 2.91× | ||
| 03 | Huggies | Kids & Family | 2.66× | ||
| 04 | Wikipedia | Internet & Social Media | 2.39× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.29× | ||
| 06 | Cappuccino | Food & Beverages | 2.27× | ||
| 07 | Adoption | Kids & Family | 2.04× | ||
| 08 | Blanket | Home & Garden | 2.03× | ||
| 09 | Kindergarten | Kids & Family | 1.93× | ||
| 10 | Aldi | Shopping | 1.80× | ||
| 11 | Discount stores | Shopping | 1.76× | ||
| 12 | ABC | Movies & TV | 1.74× | ||
| 13 | Innovation | Business & Career | 1.72× | ||
| 14 | Apple TV | Movies & TV | 1.72× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 16 | Zoo | Kids & Family | 1.64× | ||
| 17 | Psychology | Business & Career | 1.60× | ||
| 18 | Department store | Shopping | 1.60× | ||
| 19 | High school | Business & Career | 1.57× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.88× | |
| Individualism | JOY | 1.41× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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