A data profile of the people who buy, follow and care about Developmental psychology in Portugal — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 2,149,571 people in Portugal.
The average Developmental psychology fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Primark, Lingerie, with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the Developmental psychology audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Developmental psychology fan in Portugal is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Developmental psychology profile in Portugal.
75.6% are female, 24.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 44.9 |
| Estimated audience size | 2,149,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Developmental psychology audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 10.5% |
| Italy | 7.6% |
Where the Developmental psychology audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~50K | 1.16× | |
| 02 | Azores | ~60K | 1.08× | |
| 03 | Viana do Castelo District | ~60K | 1.08× | |
| 04 | Viseu District | ~80K | 1.05× | |
| 05 | Coimbra District | ~100K | 1.01× | |
| 06 | Leiria District | ~100K | 0.99× | |
| 07 | Aveiro District | ~200K | 0.97× | |
| 08 | Braga District | ~200K | 0.95× | |
| 09 | Faro District | ~100K | 0.95× | |
| 10 | Setúbal District | ~200K | 0.94× | |
| 11 | Porto District | ~400K | 0.91× | |
| 12 | Santarém District | ~90K | 0.91× | |
| 13 | Lisbon District | ~600K | 0.88× |
The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.18× | ||
| 02 | Rio Ave F.C. | Sports | 2.18× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 2.09× | ||
| 04 | Microwave oven | Home & Garden | 1.85× | ||
| 05 | Internet & Social Media | 1.78× | |||
| 06 | Costume jewelry | Fashion & Accessoires | 1.75× | ||
| 07 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 08 | Child care | Kids & Family | 1.70× | ||
| 09 | Romance novels | Literature | 1.70× | ||
| 10 | Primark | Shopping | 1.66× | ||
| 11 | Bikini | Fashion & Accessoires | 1.65× | ||
| 12 | EDreams | Travel & Leisure | 1.64× | ||
| 13 | Black Friday (shopping) | Shopping | 1.63× | ||
| 14 | Shampoo | Beauty & Wellness | 1.61× | ||
| 15 | Charity and causes | Business & Career | 1.57× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Mango | Shopping | 1.55× | ||
| 18 | Flower | Home & Garden | 1.53× | ||
| 19 | Musical theatre | Movies & TV | 1.53× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.70× | |
| Community Orientation | OPEN | 1.45× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Sustainability | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Developmental psychology has an estimated audience of 2,149,571 people in Portugal, concentrated in Lisbon District and Porto District.
75.6% of Developmental psychology fans are female, 24.4% are male, with an average age of 44.9 years.
Developmental psychology fans show strongest brand affinity for WhatsApp (1.55×), Primark (1.66×), and Lingerie (1.7×) over the country average.
Developmental psychology fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Developmental psychology itself, the audience over-indexes on Primark (1.66×), Lingerie (1.7×), Flower (1.53×), and Black Friday (shopping) (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.