A data profile of the people who buy, follow and care about Adoption in Australia — modelled from more than twelve digital signal sources. Adoption has an estimated audience of 1,949,275 people in Australia.
The average Adoption fan in Australia is 43.2 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Parent, Infant, Parenthood, with strongest over-indexing on Parent (1.71× the country average).
Demographically, the Adoption audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Adoption fan in Australia is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Parent.
The key figures that characterise the Adoption profile in Australia.
70.4% are female, 29.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 43.2 |
| Estimated audience size | 1,949,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Adoption audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.9% |
| Italy | 7.4% |
| United Kingdom | 6.3% |
Where the Adoption audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.86× | |
| 02 | Australian Capital Territory | ~50K | 1.09× | |
| 03 | Queensland | ~400K | 0.96× | |
| 04 | South Australia | ~100K | 0.94× | |
| 05 | Tasmania | ~40K | 0.93× | |
| 06 | Northern Territory | ~20K | 0.89× | |
| 07 | New South Wales | ~600K | 0.82× | |
| 08 | Western Australia | ~200K | 0.67× |
The strongest cross-interests of the Adoption audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parenthood | Movies & TV | 8.53× | ||
| 02 | Family law | Kids & Family | 3.69× | ||
| 03 | Kinship | Kids & Family | 2.68× | ||
| 04 | Breastfeeding | Kids & Family | 2.06× | ||
| 05 | Developmental psychology | Health | 2.04× | ||
| 06 | Childbirth | Kids & Family | 2.02× | ||
| 07 | Offspring | Home & Garden | 1.84× | ||
| 08 | Dick Van Dyke | Movies & TV | 1.78× | ||
| 09 | Parent | Kids & Family | 1.71× | ||
| 10 | Genetics | Kids & Family | 1.64× | ||
| 11 | Kindergarten | Kids & Family | 1.64× | ||
| 12 | Childhood | Kids & Family | 1.63× | ||
| 13 | Primary education | Kids & Family | 1.63× | ||
| 14 | Child care | Kids & Family | 1.57× | ||
| 15 | Animal rights | Politics & Society | 1.56× | ||
| 16 | Petbarn | Shopping | 1.55× | ||
| 17 | Infant | Kids & Family | 1.54× | ||
| 18 | Toddler | Kids & Family | 1.53× | ||
| 19 | Fatherhood | Kids & Family | 1.51× | ||
| 20 | Play (activity) | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Mindfulness | BALANCE | 1.25× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
Adoption has an estimated audience of 1,949,275 people in Australia, concentrated in Victoria and New South Wales.
70.4% of Adoption fans are female, 29.6% are male, with an average age of 43.2 years.
Adoption fans show strongest brand affinity for Parent (1.71×), Infant (1.54×), and Parenthood (8.53×) over the country average.
Adoption fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~600K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Adoption itself, the audience over-indexes on Infant (1.54×), Parenthood (8.53×), Childbirth (2.02×), and Fatherhood (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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