A data profile of the people who buy, follow and care about Fatherhood in Australia — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 5,832,938 people in Australia.
Fatherhood has an estimated audience of 5,832,938 people in Australia. 61.6% are female, 38.4% are male, average age 43.1. Top brand affinities: Real property, Blanket, Adoption, Bored Panda, Huggies.
Top brand affinities include Real property, Blanket, Adoption, with strongest over-indexing on Real property (1.6× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Fatherhood fan in Australia is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Fatherhood profile in Australia.
61.6% are female, 38.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.1 |
| Estimated audience size | 5,832,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Fatherhood audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 1.75× | ||
| 02 | Drew Barrymore | Movies & TV | 1.71× | ||
| 03 | Christian Bale | Movies & TV | 1.71× | ||
| 04 | Blanket | Home & Garden | 1.70× | ||
| 05 | Michael J. Fox | Movies & TV | 1.66× | ||
| 06 | Jason Momoa | Movies & TV | 1.65× | ||
| 07 | Jimmy Kimmel | Movies & TV | 1.65× | ||
| 08 | Duvet | Home & Garden | 1.64× | ||
| 09 | Huggies | Kids & Family | 1.63× | ||
| 10 | Kate Hudson | Movies & TV | 1.62× | ||
| 11 | Nathan Fillion | Movies & TV | 1.62× | ||
| 12 | Katherine Heigl | Movies & TV | 1.62× | ||
| 13 | Real property | Home & Garden | 1.60× | ||
| 14 | Demi Moore | Movies & TV | 1.56× | ||
| 15 | Pressure washer | Home & Garden | 1.53× | ||
| 16 | Social shopping | Shopping | 1.53× | ||
| 17 | Kevin Costner | Movies & TV | 1.52× | ||
| 18 | Adoption | Kids & Family | 1.51× | ||
| 19 | Mosquito | Pets & Animals | 1.51× | ||
| 20 | Home Alone | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Tradition | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.84× | |
| Career Orientation | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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