A data profile of the people who buy, follow and care about Fatherhood in Indonesia — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 5,479,876 people in Indonesia.
Fatherhood has an estimated audience of 5,479,876 people in Indonesia. 50.3% are female, 49.7% are male, average age 37.5. Top brand affinities: Online poker, Slot machine, Telegram, Baby food, Charity and causes.
Top brand affinities include Online poker, Slot machine, Telegram, with strongest over-indexing on Online poker (2.07× the country average).
Demographically, the Fatherhood audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Fatherhood fan in Indonesia is balanced, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Online poker.
The key figures that characterise the Fatherhood profile in Indonesia.
50.3% are female, 49.7% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.5 |
| Estimated audience size | 5,479,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 30% | |
| 30-39 | 27% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Fatherhood audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 2.36× | ||
| 02 | Online poker | Games | 2.07× | ||
| 03 | Fashion show | Fashion & Accessoires | 1.99× | ||
| 04 | Slot machine | Games | 1.98× | ||
| 05 | Charity and causes | Business & Career | 1.90× | ||
| 06 | Distilled beverage | Food & Beverages | 1.86× | ||
| 07 | Pizza | Food & Beverages | 1.80× | ||
| 08 | Ice cream | Food & Beverages | 1.78× | ||
| 09 | Telegram | Internet & Social Media | 1.77× | ||
| 10 | Cruises | Travel & Leisure | 1.77× | ||
| 11 | Indonesian cuisine | Food & Beverages | 1.77× | ||
| 12 | Massively multiplayer online games | Games | 1.73× | ||
| 13 | Coffee roasting | Food & Beverages | 1.70× | ||
| 14 | Retail banking | Business & Career | 1.70× | ||
| 15 | Non-fiction books | Literature | 1.66× | ||
| 16 | Cholesterol | Food & Beverages | 1.66× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.63× | ||
| 18 | Lipstick | Beauty & Wellness | 1.57× | ||
| 19 | Viu (streaming media) | Movies & TV | 1.54× | ||
| 20 | Bars | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Tradition | CONSERVATISM | 1.46× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.98× | |
| Creativity | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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