A data profile of the people who buy, follow and care about Distilled beverage in Indonesia — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 2,679,658 people in Indonesia.
The average Distilled beverage fan in Indonesia is 34.0 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Holstein Friesian cattle, Real Madrid C.F., Beauty, with strongest over-indexing on Holstein Friesian cattle (270.32× the country average).
Demographically, the Distilled beverage audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Individualism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Distilled beverage fan in Indonesia is balanced, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Holstein Friesian cattle.
The key figures that characterise the Distilled beverage profile in Indonesia.
54.7% are female, 45.3% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.0 |
| Estimated audience size | 2,679,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Distilled beverage audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
Where the Distilled beverage audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~90K | 1.70× | |
| 02 | Banten | ~100K | 1.07× | |
| 03 | East Java | ~300K | 1.02× | |
| 04 | West Kalimantan | ~40K | 1.02× | |
| 05 | West Nusa Tenggara | ~30K | 1.02× | |
| 06 | Jakarta | ~200K | 1.01× | |
| 07 | North Sumatra | ~100K | 1.00× | |
| 08 | South Sulawesi | ~80K | 1.00× | |
| 09 | West Java | ~400K | 0.99× | |
| 10 | Central Java | ~300K | 0.99× | |
| 11 | Special Region of Yogyakarta | 0.00× | ||
| 12 | Bangka-Belitung Islands | 0.00× | ||
| 13 | South Sumatra | 0.00× | ||
| 14 | West Sulawesi | 0.00× | ||
| 15 | East Kalimantan | 0.00× | ||
| 16 | North Kalimantan | 0.00× | ||
| 17 | Riau Islands | 0.00× | ||
| 18 | North Sulawesi | 0.00× | ||
| 19 | Maluku | 0.00× | ||
| 20 | Riau | 0.00× | ||
| 21 | West Sumatra | 0.00× | ||
| 22 | South Kalimantan | 0.00× | ||
| 23 | Lampung | 0.00× | ||
| 24 | Bengkulu | 0.00× | ||
| 25 | Papua (province) | 0.00× |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holstein Friesian cattle | Pets & Animals | 270.32× | ||
| 02 | Alcoholic beverages | Food & Beverages | 2.19× | ||
| 03 | Bali | Travel & Leisure | 1.83× | ||
| 04 | Malaysia | Travel & Leisure | 1.79× | ||
| 05 | FC Barcelona | Sports | 1.76× | ||
| 06 | Real Madrid C.F. | Sports | 1.75× | ||
| 07 | FIFA World Cup | Sports | 1.75× | ||
| 08 | Dresses | Fashion & Accessoires | 1.75× | ||
| 09 | Motherhood | Kids & Family | 1.74× | ||
| 10 | Comedy movies | Movies & TV | 1.72× | ||
| 11 | Manchester United F.C. | Sports | 1.69× | ||
| 12 | Drama movies | Movies & TV | 1.69× | ||
| 13 | Music videos | Music & Radio | 1.63× | ||
| 14 | Pop music | Music & Radio | 1.59× | ||
| 15 | Soccer | Sports | 1.57× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.56× | ||
| 17 | Tokopedia | Shopping | 1.56× | ||
| 18 | TV Tokyo | Movies & TV | 1.55× | ||
| 19 | Vehicles | Cars & Mobility | 1.55× | ||
| 20 | Beauty | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.88× | |
| Social Media Usage | JOY | 1.55× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.48× | |
| Indulgence | JOY | 0.54× | |
| Spirituality | BALANCE | 0.55× |
Distilled beverage has an estimated audience of 2,679,658 people in Indonesia, concentrated in West Java and East Java.
54.7% of Distilled beverage fans are female, 45.3% are male, with an average age of 34.0 years.
Distilled beverage fans show strongest brand affinity for Holstein Friesian cattle (270.32×), Real Madrid C.F. (1.75×), and Beauty (1.52×) over the country average.
Distilled beverage fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Distilled beverage itself, the audience over-indexes on Real Madrid C.F. (1.75×), Beauty (1.52×), Manchester United F.C. (1.69×), and FC Barcelona (1.76×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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