A data profile of the people who buy, follow and care about Alcoholic beverages in Indonesia — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 5,789,906 people in Indonesia.
The average Alcoholic beverages fan in Indonesia is 34.3 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Wine, Beer, Web fiction, with strongest over-indexing on Wine (1.78× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Indonesia is balanced, around 34.3 years old, with strong Individualism tendencies and a notable affinity for Wine.
The key figures that characterise the Alcoholic beverages profile in Indonesia.
52.0% are female, 48.0% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.3 |
| Estimated audience size | 5,789,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Alcoholic beverages audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 2.27× | |
| 02 | Papua (province) | ~40K | 1.05× | |
| 03 | Riau Islands | ~60K | 1.03× | |
| 04 | Central Sulawesi | ~50K | 1.03× | |
| 05 | Southeast Sulawesi | ~50K | 1.03× | |
| 06 | Bangka-Belitung Islands | ~30K | 1.03× | |
| 07 | Jakarta | ~500K | 1.02× | |
| 08 | North Sulawesi | ~60K | 1.02× | |
| 09 | Maluku | ~30K | 1.02× | |
| 10 | West Nusa Tenggara | ~70K | 1.01× | |
| 11 | East Nusa Tenggara | ~60K | 1.01× | |
| 12 | Bengkulu | ~50K | 1.01× | |
| 13 | Gorontalo (disambiguation)(2) | ~20K | 1.01× | |
| 14 | West Papua | ~20K | 1.01× | |
| 15 | Jambi | ~70K | 1.00× | |
| 16 | Central Kalimantan | ~50K | 1.00× | |
| 17 | North Maluku | ~20K | 1.00× | |
| 18 | North Kalimantan | ~20K | 1.00× | |
| 19 | South Kalimantan | ~70K | 0.99× | |
| 20 | West Kalimantan | ~80K | 0.98× | |
| 21 | Lampung | ~100K | 0.97× | |
| 22 | West Sumatra | ~100K | 0.97× | |
| 23 | Aceh | ~80K | 0.97× | |
| 24 | South Sumatra | ~100K | 0.96× | |
| 25 | Riau | ~100K | 0.96× | |
| 26 | East Kalimantan | ~90K | 0.96× | |
| 27 | Special Region of Yogyakarta | ~90K | 0.95× | |
| 28 | South Sulawesi | ~200K | 0.94× | |
| 29 | Banten | ~200K | 0.93× | |
| 30 | North Sumatra | ~300K | 0.92× | |
| 31 | Central Java | ~500K | 0.83× | |
| 32 | East Java | ~500K | 0.81× | |
| 33 | West Java | ~700K | 0.75× | |
| 34 | West Sulawesi | 0.00× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winter Sonata | Movies & TV | 2.58× | ||
| 02 | Pale lager | Food & Beverages | 2.52× | ||
| 03 | Dennis Rodman | Sports | 2.09× | ||
| 04 | White wine | Food & Beverages | 1.96× | ||
| 05 | Heineken | Food & Beverages | 1.93× | ||
| 06 | Pizza Pizza | Food & Beverages | 1.91× | ||
| 07 | Nancy Ajram | Music & Radio | 1.85× | ||
| 08 | Wine | Food & Beverages | 1.78× | ||
| 09 | ikon | Music & Radio | 1.71× | ||
| 10 | Hyuna | Music & Radio | 1.69× | ||
| 11 | Beer | Food & Beverages | 1.68× | ||
| 12 | Pizza delivery | Food & Beverages | 1.64× | ||
| 13 | Chester Bennington | Music & Radio | 1.62× | ||
| 14 | Cheddar cheese | Food & Beverages | 1.58× | ||
| 15 | Web fiction | Literature | 1.57× | ||
| 16 | Stony Brook University | Business & Career | 1.57× | ||
| 17 | Yum! Brands | Food & Beverages | 1.53× | ||
| 18 | Longan | Home & Garden | 1.53× | ||
| 19 | Wine tasting | Food & Beverages | 1.52× | ||
| 20 | Winery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.07× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Risk Appetite | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.58× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Early Adopter Mentality | POWER | 0.71× |
Alcoholic beverages has an estimated audience of 5,789,906 people in Indonesia, concentrated in West Java and East Java.
52.0% of Alcoholic beverages fans are female, 48.0% are male, with an average age of 34.3 years.
Alcoholic beverages fans show strongest brand affinity for Wine (1.78×), Beer (1.68×), and Web fiction (1.57×) over the country average.
Alcoholic beverages fans in Indonesia are most concentrated in West Java (reach ~700K), East Java (reach ~500K), and Jakarta (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on Beer (1.68×), Web fiction (1.57×), Pale lager (2.52×), and Wine tasting (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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