A data profile of the people who buy, follow and care about Wine in Indonesia — modelled from more than twelve digital signal sources. Wine has an estimated audience of 3,249,082 people in Indonesia.
The average Wine fan in Indonesia is 37.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Purchase discount, Chocolate cake, Allkpop, with strongest over-indexing on Purchase discount (1.54× the country average).
Demographically, the Wine audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Wine fan in Indonesia is more male, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Purchase discount.
The key figures that characterise the Wine profile in Indonesia.
44.0% are female, 56.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 37.6 |
| Estimated audience size | 3,249,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Wine audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
Where the Wine audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~200K | 3.43× | |
| 02 | Riau Islands | ~60K | 1.68× | |
| 03 | Jakarta | ~400K | 1.43× | |
| 04 | Bangka-Belitung Islands | ~20K | 1.21× | |
| 05 | Banten | ~200K | 1.20× | |
| 06 | West Kalimantan | ~50K | 1.14× | |
| 07 | North Sumatra | ~200K | 1.10× | |
| 08 | West Nusa Tenggara | ~40K | 1.10× | |
| 09 | Central Kalimantan | ~30K | 1.10× | |
| 10 | East Kalimantan | ~60K | 1.07× | |
| 11 | Special Region of Yogyakarta | ~60K | 1.06× | |
| 12 | North Sulawesi | ~40K | 1.00× | |
| 13 | East Java | ~300K | 0.98× | |
| 14 | Papua (province) | ~20K | 0.96× | |
| 15 | West Java | ~500K | 0.95× | |
| 16 | South Sumatra | ~70K | 0.95× | |
| 17 | Riau | ~70K | 0.94× | |
| 18 | Lampung | ~60K | 0.94× | |
| 19 | North Kalimantan | ~9K | 0.93× | |
| 20 | West Papua | ~9K | 0.92× | |
| 21 | Central Java | ~300K | 0.91× | |
| 22 | South Kalimantan | ~40K | 0.91× | |
| 23 | Jambi | ~30K | 0.90× | |
| 24 | South Sulawesi | ~80K | 0.85× | |
| 25 | West Sulawesi | ~10K | 0.85× | |
| 26 | Southeast Sulawesi | ~20K | 0.84× | |
| 27 | Gorontalo (disambiguation)(2) | ~10K | 0.84× | |
| 28 | Maluku | ~10K | 0.83× | |
| 29 | Bengkulu | ~20K | 0.82× | |
| 30 | Central Sulawesi | ~20K | 0.81× | |
| 31 | North Maluku | ~9K | 0.81× | |
| 32 | East Nusa Tenggara | ~30K | 0.77× | |
| 33 | West Sumatra | ~40K | 0.73× | |
| 34 | Aceh | ~30K | 0.71× |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | White wine | Food & Beverages | 2.82× | ||
| 02 | Winery | Food & Beverages | 2.16× | ||
| 03 | Pizza delivery | Food & Beverages | 2.11× | ||
| 04 | Wine tasting | Food & Beverages | 2.03× | ||
| 05 | Mexican cuisine | Food & Beverages | 1.77× | ||
| 06 | Pizza Hut | Food & Beverages | 1.66× | ||
| 07 | BTS | Music & Radio | 1.64× | ||
| 08 | Home Delivery | Food & Beverages | 1.64× | ||
| 09 | Chocolate cake | Food & Beverages | 1.60× | ||
| 10 | Charles & Keith | Fashion & Accessoires | 1.60× | ||
| 11 | Baby toys | Kids & Family | 1.56× | ||
| 12 | Purchase discount | Shopping | 1.54× | ||
| 13 | Allkpop | Music & Radio | 1.54× | ||
| 14 | Foundation (cosmetics) | Beauty & Wellness | 1.54× | ||
| 15 | Girls' Generation | Music & Radio | 1.54× | ||
| 16 | Chocolate brownie | Food & Beverages | 1.53× | ||
| 17 | Nail art | Beauty & Wellness | 1.53× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 1.52× | ||
| 19 | Pampers | Kids & Family | 1.52× | ||
| 20 | Enhypen | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.77× |
Wine has an estimated audience of 3,249,082 people in Indonesia, concentrated in West Java and Jakarta.
44.0% of Wine fans are female, 56.0% are male, with an average age of 37.6 years.
Wine fans show strongest brand affinity for Purchase discount (1.54×), Chocolate cake (1.6×), and Allkpop (1.54×) over the country average.
Wine fans in Indonesia are most concentrated in West Java (reach ~500K), Jakarta (reach ~400K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wine itself, the audience over-indexes on Chocolate cake (1.6×), Allkpop (1.54×), Mexican cuisine (1.77×), and Foundation (cosmetics) (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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