A data profile of the people who buy, follow and care about Wine in Colombia — modelled from more than twelve digital signal sources. Wine has an estimated audience of 4,449,606 people in Colombia.
Wine has an estimated audience of 4,449,606 people in Colombia. 56.8% are female, 43.2% are male, average age 38.0. Top brand affinities: Dessert wine, Baking powder, Tres de Febrero Partido, Maggi, Corn starch.
Top brand affinities include Dessert wine, Baking powder, Tres de Febrero Partido, with strongest over-indexing on Dessert wine (2.18× the country average).
Demographically, the Wine audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Creativity.
The typical Wine fan in Colombia is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Dessert wine.
The key figures that characterise the Wine profile in Colombia.
56.8% are female, 43.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 38.0 |
| Estimated audience size | 4,449,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Wine audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dessert wine | Food & Beverages | 2.18× | ||
| 02 | Corn starch | Food & Beverages | 1.73× | ||
| 03 | Blue cheese | Food & Beverages | 1.67× | ||
| 04 | Spanish wine | Food & Beverages | 1.66× | ||
| 05 | Tres de Febrero Partido | Travel & Leisure | 1.65× | ||
| 06 | Trattoria | Food & Beverages | 1.61× | ||
| 07 | Lists of capitals | POI | 1.60× | ||
| 08 | Sangria | Food & Beverages | 1.59× | ||
| 09 | Béchamel sauce | Food & Beverages | 1.59× | ||
| 10 | Stock pot | Home & Garden | 1.58× | ||
| 11 | Baking powder | Food & Beverages | 1.57× | ||
| 12 | Maggi | Food & Beverages | 1.56× | ||
| 13 | Stitch (textile arts) | Fashion & Accessoires | 1.55× | ||
| 14 | Eudora, Kansas | Travel & Leisure | 1.55× | ||
| 15 | Tunisian crochet | Home & Garden | 1.55× | ||
| 16 | Cake Art | Food & Beverages | 1.54× | ||
| 17 | Ajiaco | Food & Beverages | 1.54× | ||
| 18 | Omelette | Food & Beverages | 1.53× | ||
| 19 | Ricotta | Food & Beverages | 1.53× | ||
| 20 | Rocío Dúrcal | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Creativity | OPEN | 1.13× | |
| Career Orientation | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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