A data profile of the people who buy, follow and care about Wine in United Arab Emirates — modelled from more than twelve digital signal sources. Wine has an estimated audience of 1,647,765 people in United Arab Emirates.
The average Wine fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Local food, Party dress, Designer clothing, with strongest over-indexing on Local food (1.84× the country average).
Demographically, the Wine audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Wine fan in United Arab Emirates is more male, around 36.7 years old, with strong Social Media Usage tendencies and a notable affinity for Local food.
The key figures that characterise the Wine profile in United Arab Emirates.
33.5% are female, 66.5% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 36.7 |
| Estimated audience size | 1,647,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Wine audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
Where the Wine audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.13× | |
| 02 | Ras Al Khaimah | ~100K | 1.13× | |
| 03 | Fujairah | ~40K | 1.01× | |
| 04 | Emirate of Abu Dhabi | ~700K | 0.97× | |
| 05 | Emirate of Ajman | ~200K | 0.94× | |
| 06 | Emirate of Sharjah | ~300K | 0.79× |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 1.84× | ||
| 02 | Party dress | Fashion & Accessoires | 1.82× | ||
| 03 | Cake decorating | Food & Beverages | 1.80× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.74× | ||
| 05 | Designer clothing | Fashion & Accessoires | 1.70× | ||
| 06 | Bridesmaid | Kids & Family | 1.68× | ||
| 07 | Wedding videography | Kids & Family | 1.67× | ||
| 08 | Wedding Planners | Kids & Family | 1.66× | ||
| 09 | Drinking | Food & Beverages | 1.65× | ||
| 10 | Wedding ring | Fashion & Accessoires | 1.64× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 1.64× | ||
| 12 | Infant clothing | Kids & Family | 1.61× | ||
| 13 | Handmade jewelry | Fashion & Accessoires | 1.60× | ||
| 14 | Bride and Groom | Home & Garden | 1.58× | ||
| 15 | Home décor products | Home & Garden | 1.58× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.57× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.55× | ||
| 18 | Jewelry design | Fashion & Accessoires | 1.54× | ||
| 19 | Self-love | Health | 1.52× | ||
| 20 | Wedding invitation | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.88× |
Wine has an estimated audience of 1,647,765 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
33.5% of Wine fans are female, 66.5% are male, with an average age of 36.7 years.
Wine fans show strongest brand affinity for Local food (1.84×), Party dress (1.82×), and Designer clothing (1.7×) over the country average.
Wine fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wine itself, the audience over-indexes on Party dress (1.82×), Designer clothing (1.7×), Wedding ring (1.64×), and Engagement ring (1.57×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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