A data profile of the people who buy, follow and care about Alcoholic beverages in Malaysia — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 4,213,135 people in Malaysia.
The average Alcoholic beverages fan in Malaysia is 39.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Nepal national cricket team, Pale lager, KK (singer), with strongest over-indexing on Nepal national cricket team (1.54× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Malaysia is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Nepal national cricket team.
The key figures that characterise the Alcoholic beverages profile in Malaysia.
49.5% are female, 50.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 39.4 |
| Estimated audience size | 4,213,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Alcoholic beverages audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.29× | |
| 02 | Kuala Lumpur | ~900K | 1.18× | |
| 03 | Labuan | ~40K | 1.12× | |
| 04 | Penang | ~300K | 1.08× | |
| 05 | Perlis | ~60K | 1.03× | |
| 06 | Sarawak | ~400K | 1.01× | |
| 07 | Putrajaya | ~20K | 0.99× | |
| 08 | Negeri Sembilan | ~200K | 0.98× | |
| 09 | Sabah | ~400K | 0.97× | |
| 10 | Malacca | ~100K | 0.96× | |
| 11 | Terengganu | ~200K | 0.95× | |
| 12 | Pahang | ~200K | 0.94× | |
| 13 | Kelantan | ~200K | 0.94× | |
| 14 | Johor | ~500K | 0.93× | |
| 15 | Perak | ~300K | 0.93× | |
| 16 | Kedah | ~300K | 0.93× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Port wine | Food & Beverages | 2.38× | ||
| 02 | Pale lager | Food & Beverages | 2.17× | ||
| 03 | Adobo | Food & Beverages | 2.01× | ||
| 04 | Prime Minister of Bangladesh | Politics & Society | 1.97× | ||
| 05 | Souvenirs | Music & Radio | 1.92× | ||
| 06 | Parasites | Music & Radio | 1.92× | ||
| 07 | Wheat beer | Food & Beverages | 1.79× | ||
| 08 | Sapporo Brewery | Food & Beverages | 1.75× | ||
| 09 | Don Quixote | Literature | 1.71× | ||
| 10 | Anime & Cosplay | Fashion & Accessoires | 1.67× | ||
| 11 | KK (singer) | Music & Radio | 1.64× | ||
| 12 | Qin Shi Huang | Politics & Society | 1.64× | ||
| 13 | Heineken | Food & Beverages | 1.63× | ||
| 14 | Algemeen Dagblad | News | 1.63× | ||
| 15 | Lalitpur District, Nepal | Travel & Leisure | 1.62× | ||
| 16 | Pyton | Literature | 1.60× | ||
| 17 | Indo-Iranian languages | Politics & Society | 1.60× | ||
| 18 | Nepal national cricket team | Sports | 1.54× | ||
| 19 | Spider-Man: Brand New Day | Literature | 1.53× | ||
| 20 | Daily Naya Diganta | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.53× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Design Affinity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.80× |
Alcoholic beverages has an estimated audience of 4,213,135 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.5% of Alcoholic beverages fans are female, 50.5% are male, with an average age of 39.4 years.
Alcoholic beverages fans show strongest brand affinity for Nepal national cricket team (1.54×), Pale lager (2.17×), and KK (singer) (1.64×) over the country average.
Alcoholic beverages fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on Pale lager (2.17×), KK (singer) (1.64×), Prime Minister of Bangladesh (1.97×), and Heineken (1.63×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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