A data profile of the people who buy, follow and care about Alcoholic beverages in United Arab Emirates — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 2,348,137 people in United Arab Emirates.
The average Alcoholic beverages fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Wine, Local food, Party dress, with strongest over-indexing on Wine (1.92× the country average).
Demographically, the Alcoholic beverages audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Alcoholic beverages fan in United Arab Emirates is more male, around 36.3 years old, with strong Social Media Usage tendencies and a notable affinity for Wine.
The key figures that characterise the Alcoholic beverages profile in United Arab Emirates.
34.9% are female, 65.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 36.3 |
| Estimated audience size | 2,348,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Alcoholic beverages audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2M | 1.12× | |
| 02 | Emirate of Ajman | ~300K | 1.04× | |
| 03 | Emirate of Sharjah | ~500K | 1.01× | |
| 04 | Fujairah | ~60K | 0.99× | |
| 05 | Ras Al Khaimah | ~100K | 0.98× | |
| 06 | Emirate of Abu Dhabi | ~900K | 0.91× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine | Food & Beverages | 1.92× | ||
| 02 | Winery | Food & Beverages | 1.85× | ||
| 03 | Red wine | Food & Beverages | 1.80× | ||
| 04 | Military history | Politics & Society | 1.77× | ||
| 05 | Beer | Food & Beverages | 1.67× | ||
| 06 | Party dress | Fashion & Accessoires | 1.65× | ||
| 07 | Make Up For Ever | Beauty & Wellness | 1.61× | ||
| 08 | Vineyard | Food & Beverages | 1.60× | ||
| 09 | Distilled beverage | Food & Beverages | 1.59× | ||
| 10 | Wine & Spirits | Food & Beverages | 1.59× | ||
| 11 | Local food | Food & Beverages | 1.58× | ||
| 12 | Makeup Lessons | Beauty & Wellness | 1.56× | ||
| 13 | Fondant icing | Food & Beverages | 1.55× | ||
| 14 | Designer clothing | Fashion & Accessoires | 1.54× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.54× | ||
| 16 | Cake decorating | Food & Beverages | 1.53× | ||
| 17 | Bridesmaid | Kids & Family | 1.51× | ||
| 18 | Wedding sari | Fashion & Accessoires | 1.51× | ||
| 19 | Allkpop | Music & Radio | 1.51× | ||
| 20 | Rum | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.92× |
Alcoholic beverages has an estimated audience of 2,348,137 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.9% of Alcoholic beverages fans are female, 65.1% are male, with an average age of 36.3 years.
Alcoholic beverages fans show strongest brand affinity for Wine (1.92×), Local food (1.58×), and Party dress (1.65×) over the country average.
Alcoholic beverages fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on Local food (1.58×), Party dress (1.65×), Designer clothing (1.54×), and Beer (1.67×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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