A data profile of the people who buy, follow and care about Alcoholic beverages in South Africa — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 3,814,200 people in South Africa.
Alcoholic beverages has an estimated audience of 3,814,200 people in South Africa. 53.9% are female, 46.1% are male, average age 37.8. Top brand affinities: Conducting, Agave, Jimador, Sotol, Mezcal.
Top brand affinities include Conducting, Agave, Jimador, with strongest over-indexing on Conducting (1.55× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Alcoholic beverages fan in South Africa is balanced, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Conducting.
The key figures that characterise the Alcoholic beverages profile in South Africa.
53.9% are female, 46.1% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 37.8 |
| Estimated audience size | 3,814,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Alcoholic beverages audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sotol | Food & Beverages | 2.01× | ||
| 02 | Mezcal | Food & Beverages | 2.00× | ||
| 03 | El Jimador Tequila | Food & Beverages | 1.88× | ||
| 04 | Jimador | Topic | 1.83× | ||
| 05 | Agave | Home & Garden | 1.56× | ||
| 06 | Conducting | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Social Media Usage | JOY | 0.58× | |
| Travelling | THRILL | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.49× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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