Rascasse Audience Intelligence

Alcoholic beverages Audience in Switzerland

A data profile of the people who buy, follow and care about Alcoholic beverages in Switzerland — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 2,816,704 people in Switzerland.

#39among Lifestyle cluster in Switzerland
#56among Topic in Switzerland
#9in Food & Beverages

The average Alcoholic beverages fan in Switzerland is 43.1 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Demographically, the Alcoholic beverages audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Alcoholic beverages profile in Switzerland.

Audience size
2.8M
in Switzerland
Gender
51.4%♀
48.6% male
Age
43.1
average years
Country rank
#97
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alcoholic beverages fans

51.4% are female, 48.6% are male, average age 43.1.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Alcoholic beverages audience in Switzerland
MetricValue
Female51.4%
Male48.6%
Average age43.1
Estimated audience size2,816,704
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Alcoholic beverages audience in Switzerland
Age bracketShare%
16-199%
20-2919%
30-3921%
40-4925%
50+27%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Alcoholic beverages audience comes from Switzerland.

Worldwide audience distribution share by country for Alcoholic beverages
CountryShare
United States21.0%
Japan6.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alcoholic beverages audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Alcoholic beverages fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zug~40K1.13×
02Neuchatel~60K1.09×
03Graubünden~70K1.06×
04Basel-City~100K1.02×
05Fribourg~100K1.02×
06Basel-Landschaft~70K1.02×
07Valais~100K1.00×
08Luzern~100K0.98×
09Ticino~100K0.97×
10Canton of Geneva~200K0.96×
11Aargau~200K0.95×
12Canton of Bern~300K0.93×
13Vaud~300K0.93×
14Canton of Zürich~400K0.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alcoholic beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alcoholic beverages audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE0.95×
Social Media UsageJOY0.90×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alcoholic beverages audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
TravellingTHRILL0.80×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

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See Alcoholic beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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