A data profile of the people who buy, follow and care about Alcoholic beverages in Colombia — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 7,485,538 people in Colombia.
Alcoholic beverages has an estimated audience of 7,485,538 people in Colombia. 54.1% are female, 45.9% are male, average age 37.1. Top brand affinities: Incentive, Satellite Internet access, Eudora, Kansas, EMC Corporation.
Top brand affinities include Incentive, Satellite Internet access, Eudora, Kansas, with strongest over-indexing on Incentive (1.5× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Alcoholic beverages fan in Colombia is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Incentive.
The key figures that characterise the Alcoholic beverages profile in Colombia.
54.1% are female, 45.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 37.1 |
| Estimated audience size | 7,485,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Alcoholic beverages audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EMC Corporation | Technology & Electronics | 1.72× | ||
| 02 | Eudora, Kansas | Travel & Leisure | 1.66× | ||
| 03 | Satellite Internet access | Technology & Electronics | 1.58× | ||
| 04 | Incentive | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.92× | |
| Career Orientation | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.54× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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