A data profile of the people who buy, follow and care about Soccer in Indonesia — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 10,688,207 people in Indonesia.
The average Soccer fan in Indonesia is 34.5 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, Central Java.
Top brand affinities include Web fiction, Al Fondo Hay Sitio, Hong Kong Rangers FC, with strongest over-indexing on Web fiction (1.51× the country average).
Demographically, the Soccer audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 34 regions tracked by Rascasse.
The typical Soccer fan in Indonesia is more male, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Soccer profile in Indonesia.
31.3% are female, 68.7% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 34.5 |
| Estimated audience size | 10,688,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Soccer audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 1.42× | |
| 02 | Jakarta | ~1M | 1.24× | |
| 03 | Banten | ~500K | 1.16× | |
| 04 | Riau Islands | ~100K | 1.15× | |
| 05 | Riau | ~300K | 1.09× | |
| 06 | Lampung | ~200K | 1.08× | |
| 07 | Papua (province) | ~70K | 1.07× | |
| 08 | East Kalimantan | ~200K | 1.05× | |
| 09 | West Kalimantan | ~200K | 1.05× | |
| 10 | West Java | ~2M | 1.04× | |
| 11 | West Nusa Tenggara | ~100K | 1.03× | |
| 12 | North Sulawesi | ~100K | 1.03× | |
| 13 | Special Region of Yogyakarta | ~200K | 1.02× | |
| 14 | Aceh | ~100K | 1.02× | |
| 15 | Central Java | ~1M | 1.01× | |
| 16 | Jambi | ~100K | 1.01× | |
| 17 | South Kalimantan | ~100K | 1.00× | |
| 18 | North Kalimantan | ~30K | 1.00× | |
| 19 | East Nusa Tenggara | ~100K | 0.99× | |
| 20 | Bangka-Belitung Islands | ~50K | 0.99× | |
| 21 | North Maluku | ~40K | 0.99× | |
| 22 | West Sulawesi | ~40K | 0.98× | |
| 23 | Central Kalimantan | ~80K | 0.97× | |
| 24 | Gorontalo (disambiguation)(2) | ~40K | 0.97× | |
| 25 | Bengkulu | ~80K | 0.96× | |
| 26 | Maluku | ~50K | 0.96× | |
| 27 | North Sumatra | ~500K | 0.95× | |
| 28 | West Papua | ~30K | 0.95× | |
| 29 | South Sumatra | ~200K | 0.94× | |
| 30 | Southeast Sulawesi | ~70K | 0.92× | |
| 31 | Central Sulawesi | ~90K | 0.91× | |
| 32 | South Sulawesi | ~300K | 0.87× | |
| 33 | West Sumatra | ~200K | 0.85× | |
| 34 | East Java | ~1M | 0.84× |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hong Kong Rangers FC | Sports | 1.66× | ||
| 02 | Web fiction | Literature | 1.51× | ||
| 03 | Al Fondo Hay Sitio | Movies & TV | 1.51× | ||
| 04 | Mutya | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Design Affinity | PREMIUM | 0.47× | |
| Individualism | JOY | 0.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.21× | |
| Patriotism | CONSERVATISM | 0.21× | |
| Travelling | THRILL | 0.23× |
Soccer has an estimated audience of 10,688,207 people in Indonesia, concentrated in West Java and Jakarta.
31.3% of Soccer fans are female, 68.7% are male, with an average age of 34.5 years.
Soccer fans show strongest brand affinity for Web fiction (1.51×), Al Fondo Hay Sitio (1.51×), and Hong Kong Rangers FC (1.66×) over the country average.
Soccer fans in Indonesia are most concentrated in West Java (reach ~2M), Jakarta (reach ~1M), and Central Java (reach ~1M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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