A data profile of the people who buy, follow and care about Motherhood in Indonesia — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 9,957,554 people in Indonesia.
Motherhood has an estimated audience of 9,957,554 people in Indonesia. 61.7% are female, 38.3% are male, average age 36.1. Top brand affinities: WhatsApp, Baby food, Slot machine, Luxury goods, Online poker.
Top brand affinities include WhatsApp, Baby food, Slot machine, with strongest over-indexing on WhatsApp (1.68× the country average).
Demographically, the Motherhood audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Motherhood fan in Indonesia is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Motherhood profile in Indonesia.
61.7% are female, 38.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 36.1 |
| Estimated audience size | 9,957,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 34% | |
| 30-39 | 27% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Motherhood audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 3.31× | ||
| 02 | Baby food | Kids & Family | 3.10× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.69× | ||
| 04 | Eyelash | Beauty & Wellness | 2.35× | ||
| 05 | Slot machine | Games | 2.34× | ||
| 06 | Online poker | Games | 2.26× | ||
| 07 | Indonesian cuisine | Food & Beverages | 2.16× | ||
| 08 | Coffee roasting | Food & Beverages | 2.14× | ||
| 09 | Lipstick | Beauty & Wellness | 2.08× | ||
| 10 | Pizza | Food & Beverages | 1.96× | ||
| 11 | Charity and causes | Business & Career | 1.96× | ||
| 12 | Massively multiplayer online games | Games | 1.77× | ||
| 13 | Viu (streaming media) | Movies & TV | 1.73× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Telegram | Internet & Social Media | 1.68× | ||
| 16 | Spas | Beauty & Wellness | 1.61× | ||
| 17 | Meat | Food & Beverages | 1.61× | ||
| 18 | Hair products | Beauty & Wellness | 1.59× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.57× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Indulgence | JOY | 1.34× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.95× | |
| Career Orientation | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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