A data profile of the people who buy, follow and care about Motherhood in Switzerland — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 1,557,865 people in Switzerland.
Motherhood has an estimated audience of 1,557,865 people in Switzerland. 66.2% are female, 33.8% are male, average age 42.0. Top brand affinities: Coop, Conforama, Google, Swiss International Air Lines, Hornbach.
Top brand affinities include Coop, Conforama, Google, with strongest over-indexing on Coop (1.97× the country average).
Demographically, the Motherhood audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Motherhood fan in Switzerland is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Motherhood profile in Switzerland.
66.2% are female, 33.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 42.0 |
| Estimated audience size | 1,557,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Motherhood audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weddings | Kids & Family | 2.28× | ||
| 02 | Conforama | Home & Garden | 2.15× | ||
| 03 | Toys | Games | 2.08× | ||
| 04 | Hornbach | Shopping | 2.02× | ||
| 05 | Desserts | Food & Beverages | 2.02× | ||
| 06 | Coop | Food & Beverages | 1.97× | ||
| 07 | Drawing | Home & Garden | 1.95× | ||
| 08 | Psychology | Business & Career | 1.86× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.86× | ||
| 10 | Happiness | Health | 1.82× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.79× | ||
| 13 | Spas | Beauty & Wellness | 1.74× | ||
| 14 | Bars | Travel & Leisure | 1.74× | ||
| 15 | Kitchen | Home & Garden | 1.68× | ||
| 16 | Dogs | Pets & Animals | 1.65× | ||
| 17 | Concerts | Music & Radio | 1.58× | ||
| 18 | Nature | Home & Garden | 1.56× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Mindfulness | BALANCE | 1.51× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 1.02× | |
| Urban Lifestyle | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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