A data profile of the people who buy, follow and care about Motherhood in United Arab Emirates — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 2,713,238 people in United Arab Emirates.
The average Motherhood fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Tattoos, Pizza, Drawing, with strongest over-indexing on Tattoos (1.63× the country average).
Demographically, the Motherhood audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Motherhood fan in United Arab Emirates is more male, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Tattoos.
The key figures that characterise the Motherhood profile in United Arab Emirates.
41.2% are female, 58.8% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 36.3 |
| Estimated audience size | 2,713,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 36% | |
| 30-39 | 33% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Motherhood audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
Where the Motherhood audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~70K | 1.12× | |
| 02 | Ras Al Khaimah | ~100K | 1.02× | |
| 03 | Emirate of Ajman | ~300K | 0.97× | |
| 04 | Emirate of Sharjah | ~600K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~1M | 0.87× | |
| 06 | Dubai | ~1.5M | 0.78× |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Star Cinema | Movies & TV | 2.05× | ||
| 02 | Oman Air | Travel & Leisure | 1.72× | ||
| 03 | Collagen | Beauty & Wellness | 1.71× | ||
| 04 | Kindergarten | Kids & Family | 1.69× | ||
| 05 | Pizza | Food & Beverages | 1.68× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 07 | Birthday cake | Food & Beverages | 1.61× | ||
| 08 | Valentine's Day | Kids & Family | 1.60× | ||
| 09 | Drawing | Home & Garden | 1.59× | ||
| 10 | Volunteering | Politics & Society | 1.59× | ||
| 11 | Backpack | Fashion & Accessoires | 1.59× | ||
| 12 | Online poker | Games | 1.56× | ||
| 13 | New Zealand | Travel & Leisure | 1.56× | ||
| 14 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 15 | Cebu Pacific | Travel & Leisure | 1.54× | ||
| 16 | International school | Business & Career | 1.53× | ||
| 17 | Air India | Travel & Leisure | 1.52× | ||
| 18 | Reptiles | Pets & Animals | 1.52× | ||
| 19 | Cutlery | Home & Garden | 1.52× | ||
| 20 | Singapore | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Family Orientation | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.89× |
Motherhood has an estimated audience of 2,713,238 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
41.2% of Motherhood fans are female, 58.8% are male, with an average age of 36.3 years.
Motherhood fans show strongest brand affinity for Tattoos (1.63×), Pizza (1.68×), and Drawing (1.59×) over the country average.
Motherhood fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Motherhood itself, the audience over-indexes on Pizza (1.68×), Drawing (1.59×), Volunteering (1.59×), and Kindergarten (1.69×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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