A data profile of the people who buy, follow and care about Motherhood in Malaysia — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 5,280,000 people in Malaysia.
The average Motherhood fan in Malaysia is 39.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Boutiques, Home improvement, Coupons, with strongest over-indexing on Boutiques (1.84× the country average).
Demographically, the Motherhood audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Motherhood fan in Malaysia is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Boutiques.
The key figures that characterise the Motherhood profile in Malaysia.
57.4% are female, 42.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.6 |
| Estimated audience size | 5,280,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Motherhood audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
Where the Motherhood audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~3.5M | 2.24× | |
| 02 | Kuala Lumpur | ~1.5M | 1.62× | |
| 03 | Penang | ~400K | 1.38× | |
| 04 | Johor | ~800K | 1.15× | |
| 05 | Labuan | ~40K | 1.03× | |
| 06 | Malacca | ~200K | 0.98× | |
| 07 | Perlis | ~70K | 0.98× | |
| 08 | Putrajaya | ~30K | 0.97× | |
| 09 | Negeri Sembilan | ~200K | 0.96× | |
| 10 | Perak | ~400K | 0.95× | |
| 11 | Kelantan | ~200K | 0.92× | |
| 12 | Kedah | ~300K | 0.91× | |
| 13 | Pahang | ~200K | 0.91× | |
| 14 | Terengganu | ~200K | 0.91× | |
| 15 | Sabah | ~400K | 0.84× | |
| 16 | Sarawak | ~400K | 0.83× |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boutiques | Fashion & Accessoires | 1.84× | ||
| 02 | Home improvement | Home & Garden | 1.84× | ||
| 03 | Coupons | Shopping | 1.84× | ||
| 04 | Home Appliances | Home & Garden | 1.84× | ||
| 05 | Energy | Home & Garden | 1.84× | ||
| 06 | Handbags | Fashion & Accessoires | 1.84× | ||
| 07 | Documentary movies | Movies & TV | 1.84× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.84× | ||
| 09 | Grilling | Food & Beverages | 1.84× | ||
| 10 | Kitchenware | Home & Garden | 1.84× | ||
| 11 | Fasting | Health | 1.84× | ||
| 12 | Breaking news | Movies & TV | 1.84× | ||
| 13 | Herbalism | Health | 1.84× | ||
| 14 | Debit card | Business & Career | 1.84× | ||
| 15 | Convenience store | Food & Beverages | 1.84× | ||
| 16 | Microwave oven | Home & Garden | 1.84× | ||
| 17 | Street food | Food & Beverages | 1.82× | ||
| 18 | Snack food | Food & Beverages | 1.71× | ||
| 19 | TVB | Movies & TV | 1.70× | ||
| 20 | Organic food | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.95× |
Motherhood has an estimated audience of 5,280,000 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.4% of Motherhood fans are female, 42.6% are male, with an average age of 39.6 years.
Motherhood fans show strongest brand affinity for Boutiques (1.84×), Home improvement (1.84×), and Coupons (1.84×) over the country average.
Motherhood fans in Malaysia are most concentrated in Selangor (reach ~3.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Motherhood itself, the audience over-indexes on Home improvement (1.84×), Coupons (1.84×), Home Appliances (1.84×), and Energy (1.84×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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