A data profile of the people who buy, follow and care about Home Appliances in Malaysia — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 4,625,164 people in Malaysia.
The average Home Appliances fan in Malaysia is 41.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Household goods, kumpulan wang simpanan pekerja, Magnum4D, with strongest over-indexing on Household goods (4.78× the country average).
Demographically, the Home Appliances audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Home Appliances fan in Malaysia is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Household goods.
The key figures that characterise the Home Appliances profile in Malaysia.
51.2% are female, 48.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.5 |
| Estimated audience size | 4,625,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Home Appliances audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2.5M | 1.79× | |
| 02 | Kuala Lumpur | ~1.5M | 1.70× | |
| 03 | Penang | ~300K | 1.23× | |
| 04 | Johor | ~700K | 1.20× | |
| 05 | Perak | ~400K | 1.03× | |
| 06 | Sarawak | ~400K | 1.01× | |
| 07 | Malacca | ~200K | 1.01× | |
| 08 | Negeri Sembilan | ~200K | 0.99× | |
| 09 | Labuan | ~40K | 0.99× | |
| 10 | Perlis | ~60K | 0.96× | |
| 11 | Putrajaya | ~20K | 0.96× | |
| 12 | Kedah | ~300K | 0.95× | |
| 13 | Kelantan | ~200K | 0.89× | |
| 14 | Terengganu | ~200K | 0.89× | |
| 15 | Pahang | ~200K | 0.88× | |
| 16 | Sabah | ~400K | 0.83× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Household goods | Home & Garden | 4.78× | ||
| 02 | Frying pan | Home & Garden | 4.71× | ||
| 03 | Countertop | Home & Garden | 4.56× | ||
| 04 | Housekeeping | Travel & Leisure | 4.18× | ||
| 05 | Kitchen utensil | Home & Garden | 4.13× | ||
| 06 | Gold bar | Business & Career | 4.10× | ||
| 07 | Lazada | Fashion & Accessoires | 4.00× | ||
| 08 | Government | Politics & Society | 3.86× | ||
| 09 | kumpulan wang simpanan pekerja | Business & Career | 3.40× | ||
| 10 | Magnum4D | Games | 3.09× | ||
| 11 | Child | Kids & Family | 2.06× | ||
| 12 | Nature | Home & Garden | 2.05× | ||
| 13 | Furniture | Home & Garden | 2.02× | ||
| 14 | Instant messaging | Internet & Social Media | 1.94× | ||
| 15 | Education | Business & Career | 1.92× | ||
| 16 | Hotels | Travel & Leisure | 1.90× | ||
| 17 | Parliament of Malaysia | Politics & Society | 1.89× | ||
| 18 | Monarchy | Politics & Society | 1.80× | ||
| 19 | Shopping | Shopping | 1.74× | ||
| 20 | Malaysian language | Politics & Society | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.76× | |
| Individualism | JOY | 2.68× | |
| Social Media Usage | JOY | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Career Orientation | POWER | 0.84× |
Home Appliances has an estimated audience of 4,625,164 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.2% of Home Appliances fans are female, 48.8% are male, with an average age of 41.5 years.
Home Appliances fans show strongest brand affinity for Household goods (4.78×), kumpulan wang simpanan pekerja (3.4×), and Magnum4D (3.09×) over the country average.
Home Appliances fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on kumpulan wang simpanan pekerja (3.4×), Magnum4D (3.09×), Lazada (4.0×), and Government (3.86×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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