A data profile of the people who buy, follow and care about Home Appliances in Switzerland — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 1,199,601 people in Switzerland.
The average Home Appliances fan in Switzerland is 46.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
The key figures that characterise the Home Appliances profile in Switzerland.
53.6% are female, 46.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 46.2 |
| Estimated audience size | 1,199,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Home Appliances audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~20K | 1.15× | |
| 02 | Schwyz | ~20K | 1.10× | |
| 03 | Graubünden | ~30K | 1.05× | |
| 04 | Thurgau | ~30K | 1.02× | |
| 05 | Basel-Landschaft | ~30K | 1.02× | |
| 06 | Basel-City | ~50K | 1.01× | |
| 07 | Fribourg | ~40K | 1.01× | |
| 08 | Valais | ~50K | 1.00× | |
| 09 | Luzern | ~50K | 0.98× | |
| 10 | Canton of St. Gallen | ~60K | 0.97× | |
| 11 | Ticino | ~50K | 0.97× | |
| 12 | Canton of Geneva | ~80K | 0.96× | |
| 13 | Aargau | ~70K | 0.95× | |
| 14 | Canton of Bern | ~100K | 0.93× | |
| 15 | Vaud | ~100K | 0.92× | |
| 16 | Canton of Zürich | ~200K | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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