A data profile of the people who buy, follow and care about Home Appliances in Indonesia — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 7,868,123 people in Indonesia.
The average Home Appliances fan in Indonesia is 38.5 years old, balanced, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Web fiction, Tunic, Baby powder, with strongest over-indexing on Web fiction (2.24× the country average).
Demographically, the Home Appliances audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Home Appliances fan in Indonesia is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Home Appliances profile in Indonesia.
49.8% are female, 50.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.5 |
| Estimated audience size | 7,868,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 29% | |
| 30-39 | 28% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Home Appliances audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1.5M | 2.60× | |
| 02 | Bali | ~200K | 1.37× | |
| 03 | Banten | ~400K | 1.33× | |
| 04 | Bangka-Belitung Islands | ~40K | 1.09× | |
| 05 | North Kalimantan | ~30K | 1.07× | |
| 06 | North Maluku | ~30K | 1.06× | |
| 07 | Maluku | ~40K | 1.04× | |
| 08 | West Papua | ~30K | 1.04× | |
| 09 | Special Region of Yogyakarta | ~100K | 1.03× | |
| 10 | Gorontalo (disambiguation)(2) | ~30K | 1.03× | |
| 11 | Bengkulu | ~70K | 1.02× | |
| 12 | Papua (province) | ~50K | 1.02× | |
| 13 | Jambi | ~90K | 0.99× | |
| 14 | Central Sulawesi | ~70K | 0.99× | |
| 15 | Southeast Sulawesi | ~60K | 0.99× | |
| 16 | West Sulawesi | ~30K | 0.99× | |
| 17 | Riau Islands | ~80K | 0.98× | |
| 18 | Central Kalimantan | ~60K | 0.98× | |
| 19 | North Sulawesi | ~80K | 0.97× | |
| 20 | East Nusa Tenggara | ~80K | 0.97× | |
| 21 | West Nusa Tenggara | ~90K | 0.96× | |
| 22 | West Kalimantan | ~100K | 0.94× | |
| 23 | Aceh | ~100K | 0.94× | |
| 24 | South Kalimantan | ~100K | 0.94× | |
| 25 | West Sumatra | ~100K | 0.93× | |
| 26 | East Kalimantan | ~100K | 0.93× | |
| 27 | Lampung | ~100K | 0.92× | |
| 28 | South Sumatra | ~200K | 0.91× | |
| 29 | Riau | ~200K | 0.91× | |
| 30 | South Sulawesi | ~200K | 0.89× | |
| 31 | West Java | ~1M | 0.88× | |
| 32 | Central Java | ~600K | 0.86× | |
| 33 | North Sumatra | ~300K | 0.85× | |
| 34 | East Java | ~700K | 0.82× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 2.24× | ||
| 02 | Berklee College of Music | Business & Career | 2.04× | ||
| 03 | Corset | Fashion & Accessoires | 1.79× | ||
| 04 | Kodi (software) | Technology & Electronics | 1.78× | ||
| 05 | Listerine | Beauty & Wellness | 1.77× | ||
| 06 | Sage | Technology & Electronics | 1.70× | ||
| 07 | Copa del Rey | Sports | 1.66× | ||
| 08 | Baby powder | Kids & Family | 1.65× | ||
| 09 | Tunic | Fashion & Accessoires | 1.62× | ||
| 10 | Mouthwash | Health | 1.61× | ||
| 11 | Testimonial match | Sports | 1.59× | ||
| 12 | Insecticide | Home & Garden | 1.58× | ||
| 13 | Bed sheet | Home & Garden | 1.57× | ||
| 14 | Brassiere | Food & Beverages | 1.57× | ||
| 15 | Lazada Super Moms | Topic | 1.57× | ||
| 16 | Baju Kurung | Travel & Leisure | 1.56× | ||
| 17 | Pampers | Kids & Family | 1.53× | ||
| 18 | Cloth diaper | Kids & Family | 1.53× | ||
| 19 | Nursing bra | Fashion & Accessoires | 1.53× | ||
| 20 | Panties | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Risk Appetite | THRILL | 0.99× | |
| Need for Security | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Design Affinity | PREMIUM | 0.38× | |
| Travelling | THRILL | 0.42× |
Home Appliances has an estimated audience of 7,868,123 people in Indonesia, concentrated in Jakarta and West Java.
49.8% of Home Appliances fans are female, 50.2% are male, with an average age of 38.5 years.
Home Appliances fans show strongest brand affinity for Web fiction (2.24×), Tunic (1.62×), and Baby powder (1.65×) over the country average.
Home Appliances fans in Indonesia are most concentrated in Jakarta (reach ~1.5M), West Java (reach ~1M), and East Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on Tunic (1.62×), Baby powder (1.65×), Bed sheet (1.57×), and Panties (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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