A data profile of the people who buy, follow and care about Home Appliances in United Arab Emirates — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 2,599,780 people in United Arab Emirates.
The average Home Appliances fan in United Arab Emirates is 37.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Kitchenware, Cookware and bakeware, Bed sheet, with strongest over-indexing on Kitchenware (1.6× the country average).
Demographically, the Home Appliances audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Home Appliances fan in United Arab Emirates is more male, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Home Appliances profile in United Arab Emirates.
29.5% are female, 70.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 37.2 |
| Estimated audience size | 2,599,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 34% | |
| 30-39 | 33% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Home Appliances audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2M | 1.19× | |
| 02 | Emirate of Sharjah | ~700K | 1.13× | |
| 03 | Emirate of Ajman | ~300K | 1.10× | |
| 04 | Fujairah | ~60K | 0.96× | |
| 05 | Ras Al Khaimah | ~100K | 0.94× | |
| 06 | Emirate of Abu Dhabi | ~1M | 0.90× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-stick surface | Home & Garden | 2.29× | ||
| 02 | Comforter | Home & Garden | 1.92× | ||
| 03 | Cookware and bakeware | Home & Garden | 1.84× | ||
| 04 | Juicer | Food & Beverages | 1.76× | ||
| 05 | Duvet | Home & Garden | 1.76× | ||
| 06 | Letto | Home & Garden | 1.75× | ||
| 07 | Power tool | Home & Garden | 1.72× | ||
| 08 | Bed sheet | Home & Garden | 1.70× | ||
| 09 | Washing machine | Home & Garden | 1.63× | ||
| 10 | Blanket | Home & Garden | 1.62× | ||
| 11 | Dishwasher | Home & Garden | 1.62× | ||
| 12 | Household goods | Home & Garden | 1.61× | ||
| 13 | Kitchenware | Home & Garden | 1.60× | ||
| 14 | Pillow | Home & Garden | 1.58× | ||
| 15 | Dirham | Business & Career | 1.55× | ||
| 16 | Sari-sari store | Shopping | 1.55× | ||
| 17 | Sofa bed | Home & Garden | 1.54× | ||
| 18 | Countertop | Home & Garden | 1.54× | ||
| 19 | Tile | Home & Garden | 1.53× | ||
| 20 | Drill | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Patriotism | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.95× |
Home Appliances has an estimated audience of 2,599,780 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.5% of Home Appliances fans are female, 70.5% are male, with an average age of 37.2 years.
Home Appliances fans show strongest brand affinity for Kitchenware (1.6×), Cookware and bakeware (1.84×), and Bed sheet (1.7×) over the country average.
Home Appliances fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on Cookware and bakeware (1.84×), Bed sheet (1.7×), Pillow (1.58×), and Dirham (1.55×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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