A data profile of the people who buy, follow and care about Parliament of Malaysia in Malaysia — modelled from more than twelve digital signal sources. Parliament of Malaysia has an estimated audience of 6,605,244 people in Malaysia.
The average Parliament of Malaysia fan in Malaysia is 39.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Assam, VAP (company), Mohamed Mounir, with strongest over-indexing on Assam (1.6× the country average).
Demographically, the Parliament of Malaysia audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 16 regions tracked by Rascasse.
The typical Parliament of Malaysia fan in Malaysia is balanced, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Assam.
The key figures that characterise the Parliament of Malaysia profile in Malaysia.
49.9% are female, 50.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.3 |
| Estimated audience size | 6,605,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Parliament of Malaysia audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 63.6% |
| Singapore | 6.6% |
| United States | 4.0% |
Where the Parliament of Malaysia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2M | 1.56× | |
| 02 | Selangor | ~3M | 1.51× | |
| 03 | Sarawak | ~700K | 1.23× | |
| 04 | Putrajaya | ~40K | 1.22× | |
| 05 | Penang | ~400K | 1.07× | |
| 06 | Perak | ~500K | 0.98× | |
| 07 | Negeri Sembilan | ~300K | 0.98× | |
| 08 | Labuan | ~50K | 0.98× | |
| 09 | Kedah | ~400K | 0.97× | |
| 10 | Malacca | ~200K | 0.96× | |
| 11 | Perlis | ~90K | 0.95× | |
| 12 | Pahang | ~300K | 0.94× | |
| 13 | Sabah | ~600K | 0.92× | |
| 14 | Kelantan | ~300K | 0.88× | |
| 15 | Terengganu | ~200K | 0.88× | |
| 16 | Johor | ~700K | 0.82× |
The strongest cross-interests of the Parliament of Malaysia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Assam | Travel & Leisure | 1.60× | ||
| 02 | Mohamed Mounir | Music & Radio | 1.57× | ||
| 03 | Mohamed Hamaki | Music & Radio | 1.57× | ||
| 04 | Mohamed Shawky | Sports | 1.56× | ||
| 05 | VAP (company) | Technology & Electronics | 1.54× | ||
| 06 | Mohamed Zidan | Sports | 1.54× | ||
| 07 | Mohamed Saad | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Travelling | THRILL | 0.73× | |
| Urban Lifestyle | OPEN | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.64× |
Parliament of Malaysia has an estimated audience of 6,605,244 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.9% of Parliament of Malaysia fans are female, 50.1% are male, with an average age of 39.3 years.
Parliament of Malaysia fans show strongest brand affinity for Assam (1.6×), VAP (company) (1.54×), and Mohamed Mounir (1.57×) over the country average.
Parliament of Malaysia fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~2M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Parliament of Malaysia itself, the audience over-indexes on VAP (company) (1.54×), Mohamed Mounir (1.57×), Mohamed Hamaki (1.57×), and Mohamed Saad (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Parliament of Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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