A data profile of the people who buy, follow and care about Government in Malaysia — modelled from more than twelve digital signal sources. Government has an estimated audience of 1,963,937 people in Malaysia.
The average Government fan in Malaysia is 37.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Cooking, Home Appliances, with strongest over-indexing on YouTube (3.4× the country average).
Demographically, the Government audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Government fan in Malaysia is more female, around 37.9 years old, with strong Creativity tendencies and a notable affinity for YouTube.
The key figures that characterise the Government profile in Malaysia.
57.2% are female, 42.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 37.9 |
| Estimated audience size | 1,963,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Government audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 9.7% |
| India | 9.2% |
Where the Government audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~700K | 1.36× | |
| 02 | Kuala Lumpur | ~500K | 1.36× | |
| 03 | Penang | ~200K | 1.31× | |
| 04 | Sarawak | ~200K | 1.26× | |
| 05 | Johor | ~300K | 1.22× | |
| 06 | Perak | ~200K | 1.13× | |
| 07 | Malacca | ~80K | 1.05× | |
| 08 | Negeri Sembilan | ~100K | 1.04× | |
| 09 | Sabah | ~200K | 1.02× | |
| 10 | Pahang | ~90K | 0.97× | |
| 11 | Kedah | ~100K | 0.96× | |
| 12 | Putrajaya | ~9K | 0.90× | |
| 13 | Labuan | ~10K | 0.87× | |
| 14 | Perlis | ~20K | 0.82× | |
| 15 | Terengganu | ~70K | 0.80× | |
| 16 | Kelantan | ~70K | 0.78× |
The strongest cross-interests of the Government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fasting | Health | 4.94× | ||
| 02 | Debit card | Business & Career | 4.70× | ||
| 03 | Breaking news | Movies & TV | 4.25× | ||
| 04 | Kitchenware | Home & Garden | 4.19× | ||
| 05 | Children's clothing | Fashion & Accessoires | 4.08× | ||
| 06 | Home Appliances | Home & Garden | 3.86× | ||
| 07 | Online banking | Business & Career | 3.65× | ||
| 08 | Home improvement | Home & Garden | 3.64× | ||
| 09 | Energy | Home & Garden | 3.62× | ||
| 10 | Boutiques | Fashion & Accessoires | 3.54× | ||
| 11 | Handbags | Fashion & Accessoires | 3.43× | ||
| 12 | Documentary movies | Movies & TV | 3.42× | ||
| 13 | YouTube | Movies & TV | 3.40× | ||
| 14 | Coupons | Shopping | 3.40× | ||
| 15 | Drama movies | Movies & TV | 3.34× | ||
| 16 | Cooking | Food & Beverages | 3.28× | ||
| 17 | Fast food | Food & Beverages | 3.23× | ||
| 18 | Pop music | Music & Radio | 3.09× | ||
| 19 | Rock music | Music & Radio | 2.92× | ||
| 20 | Comedy movies | Movies & TV | 2.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.97× | |
| DIY Mentality | THRILL | 1.57× | |
| Healthy Lifestyle | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Indulgence | JOY | 0.83× |
Government has an estimated audience of 1,963,937 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.2% of Government fans are female, 42.8% are male, with an average age of 37.9 years.
Government fans show strongest brand affinity for YouTube (3.4×), Cooking (3.28×), and Home Appliances (3.86×) over the country average.
Government fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Government itself, the audience over-indexes on Cooking (3.28×), Home Appliances (3.86×), Home improvement (3.64×), and Boutiques (3.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.