A data profile of the people who buy, follow and care about Government in Poland — modelled from more than twelve digital signal sources. Government has an estimated audience of 1,672,972 people in Poland.
Government has an estimated audience of 1,672,972 people in Poland. 63.2% are female, 36.8% are male, average age 44.9. Top brand affinities: Gazeta Wyborcza, Activism, FC Barcelona, Onet.pl, Social movement.
Top brand affinities include Gazeta Wyborcza, Activism, FC Barcelona, with strongest over-indexing on Gazeta Wyborcza (3.69× the country average).
Demographically, the Government audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
The typical Government fan in Poland is more female, around 44.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Government profile in Poland.
63.2% are female, 36.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.9 |
| Estimated audience size | 1,672,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Government audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 9.7% |
| India | 9.2% |
The strongest cross-interests of the Government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Activism | Politics & Society | 5.71× | ||
| 02 | Millie Bobby Brown | Movies & TV | 4.35× | ||
| 03 | Crime fiction | Literature | 4.35× | ||
| 04 | Gazeta Wyborcza | News | 3.69× | ||
| 05 | Social movement | Politics & Society | 3.61× | ||
| 06 | Social change | Politics & Society | 3.02× | ||
| 07 | News magazine | News | 2.78× | ||
| 08 | Deichmann | Shopping | 2.19× | ||
| 09 | PUDELEK | News | 2.12× | ||
| 10 | Organic farming | Food & Beverages | 2.12× | ||
| 11 | Organic food | Food & Beverages | 2.07× | ||
| 12 | Nike | Fashion & Accessoires | 1.73× | ||
| 13 | PKO Bank Polski | Business & Career | 1.64× | ||
| 14 | Android (operating system) | Technology & Electronics | 1.61× | ||
| 15 | Onet.pl | News | 1.59× | ||
| 16 | Handbags | Fashion & Accessoires | 1.58× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | FC Barcelona | Sports | 1.54× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 20 | Discounts and allowances | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.42× | |
| Community Orientation | OPEN | 1.77× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Sustainability | BALANCE | 0.79× | |
| Convenience Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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