A data profile of the people who buy, follow and care about Nike in Poland — modelled from more than twelve digital signal sources. Nike has an estimated audience of 4,207,892 people in Poland.
Nike has an estimated audience of 4,207,892 people in Poland. 58.6% are female, 41.4% are male, average age 33.9. Top brand affinities: Men's clothing, Children's clothing, Streetwear, Skin care, Rossmann.
Top brand affinities include Men's clothing, Children's clothing, Streetwear, with strongest over-indexing on Men's clothing (1.55× the country average).
Demographically, the Nike audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Nike fan in Poland is more female, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Nike profile in Poland.
58.6% are female, 41.4% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 33.9 |
| Estimated audience size | 4,207,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Nike audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bershka | Shopping | 2.26× | ||
| 02 | Streetwear | Fashion & Accessoires | 2.15× | ||
| 03 | Sneakers (footwear) | Fashion & Accessoires | 2.11× | ||
| 04 | New Balance | Fashion & Accessoires | 2.07× | ||
| 05 | Stradivarius | Shopping | 2.00× | ||
| 06 | Nail polish | Beauty & Wellness | 1.97× | ||
| 07 | Jeans | Fashion & Accessoires | 1.90× | ||
| 08 | Deal of the day | Shopping | 1.90× | ||
| 09 | Zara | Shopping | 1.78× | ||
| 10 | Skin care | Beauty & Wellness | 1.76× | ||
| 11 | Rossmann | Shopping | 1.74× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.73× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 14 | Sportswear (activewear) | Fashion & Accessoires | 1.67× | ||
| 15 | Sweater | Fashion & Accessoires | 1.67× | ||
| 16 | Sephora | Shopping | 1.62× | ||
| 17 | H&M | Shopping | 1.60× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.55× | ||
| 19 | Health & wellness | Health | 1.53× | ||
| 20 | Fashion design | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.20× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.37× | |
| Quality Awareness | PREMIUM | 0.56× | |
| Urban Lifestyle | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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