A data profile of the people who buy, follow and care about Activism in Poland — modelled from more than twelve digital signal sources. Activism has an estimated audience of 2,174,309 people in Poland.
Activism has an estimated audience of 2,174,309 people in Poland. 60.0% are female, 40.0% are male, average age 45.8. Top brand affinities: Donald Tusk, Baptist church, Social change, Social movement, Robert Redford.
Top brand affinities include Donald Tusk, Baptist church, Social change, with strongest over-indexing on Donald Tusk (8.13× the country average).
Demographically, the Activism audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
The typical Activism fan in Poland is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Donald Tusk.
The key figures that characterise the Activism profile in Poland.
60.0% are female, 40.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.8 |
| Estimated audience size | 2,174,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Activism audience comes from Poland.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baptist church | Politics & Society | 35.87× | ||
| 02 | Nonviolence | Politics & Society | 16.00× | ||
| 03 | Equal opportunity | Politics & Society | 12.48× | ||
| 04 | Constitution | Politics & Society | 12.08× | ||
| 05 | Nobel Peace Prize | Politics & Society | 11.96× | ||
| 06 | Social equality | Politics & Society | 10.30× | ||
| 07 | Donald Tusk | Politics & Society | 8.13× | ||
| 08 | Social change | Politics & Society | 8.00× | ||
| 09 | Social movement | Politics & Society | 6.82× | ||
| 10 | Government | Politics & Society | 5.71× | ||
| 11 | Robert Redford | Movies & TV | 5.53× | ||
| 12 | Jarosław Kaczyński | Politics & Society | 5.32× | ||
| 13 | Charity and causes | Business & Career | 3.44× | ||
| 14 | Canada | Travel & Leisure | 2.20× | ||
| 15 | Woman | Kids & Family | 2.11× | ||
| 16 | Rock music | Music & Radio | 2.09× | ||
| 17 | Culture | Literature | 2.07× | ||
| 18 | Outdoor recreation | Sports | 1.82× | ||
| 19 | Fakt | News | 1.62× | ||
| 20 | Clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.18× | |
| Urban Lifestyle | OPEN | 2.16× | |
| Social Media Usage | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Price Sensitivity | PREMIUM | 1.26× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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