A data profile of the people who buy, follow and care about Activism in South Africa — modelled from more than twelve digital signal sources. Activism has an estimated audience of 884,633 people in South Africa.
Activism has an estimated audience of 884,633 people in South Africa. 54.3% are female, 45.7% are male, average age 38.2. Top brand affinities: Actuary, LinkedIn, Motivational speaking, Charity and causes, Social change.
Top brand affinities include Actuary, LinkedIn, Motivational speaking, with strongest over-indexing on Actuary (3.88× the country average).
Demographically, the Activism audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Activism fan in South Africa is balanced, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Actuary.
The key figures that characterise the Activism profile in South Africa.
54.3% are female, 45.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.2 |
| Estimated audience size | 884,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 23% |
of the worldwide Activism audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Actuary | Business & Career | 3.88× | ||
| 02 | Social change | Politics & Society | 2.88× | ||
| 03 | Benjamin Netanyahu | Politics & Society | 2.56× | ||
| 04 | Political science | Business & Career | 2.36× | ||
| 05 | Charity and causes | Business & Career | 2.34× | ||
| 06 | Election | Politics & Society | 2.30× | ||
| 07 | Social movement | Politics & Society | 2.27× | ||
| 08 | Philanthropy | Arts & Culture | 2.23× | ||
| 09 | Motivational speaking | Business & Career | 2.08× | ||
| 10 | Julius Malema | Politics & Society | 2.04× | ||
| 11 | Hair Extensions | Beauty & Wellness | 2.00× | ||
| 12 | Wikipedia | Internet & Social Media | 1.78× | ||
| 13 | Internet & Social Media | 1.68× | |||
| 14 | Individual | Politics & Society | 1.66× | ||
| 15 | Inter Milan | Sports | 1.66× | ||
| 16 | Radio broadcasting | Music & Radio | 1.62× | ||
| 17 | Podcast | Music & Radio | 1.61× | ||
| 18 | Leadership | Business & Career | 1.56× | ||
| 19 | Paris Saint-Germain | Sports | 1.54× | ||
| 20 | FC Bayern Munich | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.06× | |
| Social Media Usage | JOY | 1.10× | |
| Travelling | THRILL | 1.15× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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