A data profile of the people who buy, follow and care about Podcast in South Africa — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,341,081 people in South Africa.
Podcast has an estimated audience of 1,341,081 people in South Africa. 46.2% are female, 53.8% are male, average age 37.9. Top brand affinities: The Diary Of A CEO with Steven Bartlett, Daily Maverick, Digital audio, Benjamin Netanyahu, Breakdown.
Top brand affinities include The Diary Of A CEO with Steven Bartlett, Daily Maverick, Digital audio, with strongest over-indexing on The Diary Of A CEO with Steven Bartlett (4.29× the country average).
Demographically, the Podcast audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Podcast fan in South Africa is balanced, around 37.9 years old, with strong Social Media Usage tendencies and a notable affinity for The Diary Of A CEO with Steven Bartlett.
The key figures that characterise the Podcast profile in South Africa.
46.2% are female, 53.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 37.9 |
| Estimated audience size | 1,341,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Podcast audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Diary Of A CEO with Steven Bartlett | Business & Career | 4.29× | ||
| 02 | KILL TONY | Music & Radio | 4.29× | ||
| 03 | Breakdown | Music & Radio | 2.68× | ||
| 04 | The Daily | Music & Radio | 2.16× | ||
| 05 | Johnny Sins | Movies & TV | 2.04× | ||
| 06 | Benjamin Netanyahu | Politics & Society | 1.96× | ||
| 07 | Digital audio | Technology & Electronics | 1.89× | ||
| 08 | Google Docs | Internet & Social Media | 1.73× | ||
| 09 | Rowan Atkinson | Movies & TV | 1.67× | ||
| 10 | TransUnion | Technology & Electronics | 1.65× | ||
| 11 | Playlist | Music & Radio | 1.65× | ||
| 12 | Pension fund | Business & Career | 1.64× | ||
| 13 | Daily Maverick | News | 1.59× | ||
| 14 | Health system | Health | 1.57× | ||
| 15 | Solidarity | Politics & Society | 1.57× | ||
| 16 | Office 365 | Technology & Electronics | 1.54× | ||
| 17 | Microsoft Teams | Technology & Electronics | 1.54× | ||
| 18 | Digital Revolution | Business & Career | 1.54× | ||
| 19 | Ethiopian Airlines | Travel & Leisure | 1.53× | ||
| 20 | DJ mixer | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Spirituality | BALANCE | 0.72× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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