Rascasse Audience Intelligence

The Daily Audience in United States

The Daily has an estimated audience of 5.7M people in United States.

#10among News in United States
#5among podcasts in United States#38in News

The average The Daily fan in United States is 41.9 years old, balanced, and lives primarily in California.

By number of fans, The Daily ranks #13 among the 776 objects in News in United States — 3.5× the group median.

Its fans are 0.8 years younger than the group average of 42.7.

Women make up 52.3% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 775 objects in News, The Daily fans stand out for their interest in Crazy, Stupid, Love., Taron Egerton and Sustainable energy.

Most fans live in California, North Carolina, Georgia.

Top affinities include Crazy, Stupid, Love., Taron Egerton, Politico, with strongest over-indexing on Crazy, Stupid, Love. (6.28× the country average).

Demographically, the The Daily audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.

The typical The Daily fan in United States is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Crazy, Stupid, Love..

Category: News · Type: Podcast · Subtype: News

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.7M
in United States
Gender
52.3%♀
47.7% male
Age
41.9
average years
Country rank
#6041
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Daily fans

52.3% are female, 47.7% are male, average age 41.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for The Daily audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.9
Estimated audience size5.7M
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the The Daily audience in United States
Age bracketShare%
16-2417%
25-3417%
35-4419%
45-5421%
55+26%
Fig. 04

Worldwide distribution

55.5%

of the worldwide The Daily audience comes from United States.

Worldwide audience distribution share by country for The Daily
CountryShare
United States55.5%
Japan13.1%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Daily fans by region: top regions in United States
#RegionReachAffinity×
01Montana~200K12.61×
02North Carolina~500K2.54×
03Washington, District of Columbia~30K2.38×
04South Carolina~200K2.22×
05Georgia~400K1.86×
06Massachusetts~200K1.66×
07Nebraska~60K1.65×
08Oregon~100K1.57×
09Vermont~20K1.56×
10Virginia~200K1.54×
11Washington~200K1.33×
12Hawaii~30K1.24×
13New Hampshire~30K1.22×
14Maine~30K1.20×
15Minnesota~100K1.06×
16Pennsylvania~200K1.04×
17Rhode Island~20K1.03×
18Maryland~100K0.96×
19Colorado~90K0.96×
20Alaska~10K0.94×
21New York~300K0.93×
22Utah~50K0.84×
23Iowa~40K0.80×
24California~500K0.77×
25Connecticut~50K0.75×
26Ohio~100K0.73×
27New Mexico~30K0.70×
28South Dakota~10K0.70×
29Illinois~100K0.68×
30North Dakota~9K0.67×
31Idaho~20K0.64×
32Wisconsin~60K0.60×
33Delaware~10K0.59×
34West Virginia~20K0.56×
35Michigan~90K0.51×
36Mississippi~20K0.49×
37Arkansas~20K0.48×
38New Jersey~80K0.47×
39Kansas~20K0.47×
40Missouri~50K0.46×
41Kentucky~30K0.44×
42Nevada~20K0.44×
43Florida~200K0.43×
44Tennessee~50K0.42×
45Louisiana~30K0.42×
46Oklahoma~30K0.42×
47Arizona~50K0.41×
48Indiana~50K0.41×
49Alabama~30K0.38×
50Texas~100K0.29×
Fig. 06

Affinity by region

Affinity by region — The Daily, United States
0.29×1.00×12.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Daily audience vs. the country average
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV6.28×
02Taron EgertonMovies & TV4.97×
03PoliticoPolitics & Society4.61×
04New York PostNews4.03×
05Sustainable energyHome & Garden2.79×
06NASDAQBusiness & Career2.70×
07Diane KeatonMovies & TV2.44×
08Drudge ReportNews2.19×
09The Washington PostNews2.18×
10Renewable energyBusiness & Career2.17×
11The New York TimesNews2.12×
12Trader Joe'sShopping1.86×
13InnovationBusiness & Career1.86×
14PhilanthropyArts & Culture1.75×
15Real propertyHome & Garden1.74×
16PodcastMusic & Radio1.72×
17Solar energyHome & Garden1.64×
18Online newspaperNews1.58×
19Barnes & NobleLiterature1.54×
20Tesla MotorsCars & Mobility1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Daily audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Daily audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
SustainabilityBALANCE1.66×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Daily audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.96×
CreativityOPEN0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Daily over the last 12 months. Modelled, not counted; people interested in several podcasts count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-daily-10000457” · Methodology