A data profile of the people who buy, follow and care about Podcast in Switzerland — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,059,233 people in Switzerland.
The average Podcast fan in Switzerland is 41.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Rock music, Tages-Anzeiger, Gemini, with strongest over-indexing on Rock music (1.51× the country average).
Demographically, the Podcast audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Podcast fan in Switzerland is balanced, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Rock music.
The key figures that characterise the Podcast profile in Switzerland.
49.7% are female, 50.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.9 |
| Estimated audience size | 1,059,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Podcast audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.45× | |
| 02 | Canton of Zürich | ~200K | 1.40× | |
| 03 | Luzern | ~60K | 1.32× | |
| 04 | Aargau | ~80K | 1.27× | |
| 05 | Graubünden | ~30K | 1.24× | |
| 06 | Canton of St. Gallen | ~60K | 1.19× | |
| 07 | Basel-Landschaft | ~30K | 1.18× | |
| 08 | Vaud | ~100K | 1.12× | |
| 09 | Thurgau | ~30K | 1.10× | |
| 10 | Schwyz | ~20K | 1.10× | |
| 11 | Valais | ~50K | 1.08× | |
| 12 | Basel-City | ~40K | 1.03× | |
| 13 | Solothurn | ~30K | 1.03× | |
| 14 | Canton of Geneva | ~70K | 1.01× | |
| 15 | Fribourg | ~40K | 1.00× | |
| 16 | Ticino | ~40K | 0.99× | |
| 17 | Canton of Zug | ~10K | 0.98× | |
| 18 | Appenzell Ausserrhoden | ~5K | 0.97× | |
| 19 | Canton of Nidwalden | ~4K | 0.92× | |
| 20 | Neuchatel | ~20K | 0.89× | |
| 21 | Canton of Obwalden | ~4K | 0.89× | |
| 22 | Schaffhausen | ~8K | 0.88× | |
| 23 | Appenzell Innerrhoden | ~1K | 0.88× | |
| 24 | Uri | ~3K | 0.85× | |
| 25 | Canton of Glarus | ~3K | 0.84× | |
| 26 | Jura | ~6K | 0.83× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 4.96× | ||
| 02 | Audiobook | Literature | 3.73× | ||
| 03 | Mord auf Ex | Movies & TV | 3.40× | ||
| 04 | Content marketing | Business & Career | 3.04× | ||
| 05 | Digital audio | Technology & Electronics | 2.81× | ||
| 06 | Charity and causes | Business & Career | 1.97× | ||
| 07 | Database | Technology & Electronics | 1.71× | ||
| 08 | Tages-Anzeiger | News | 1.68× | ||
| 09 | Small business | Business & Career | 1.67× | ||
| 10 | Online newspaper | News | 1.65× | ||
| 11 | Self-knowledge (psychology) | Health | 1.65× | ||
| 12 | Self-awareness | Health | 1.62× | ||
| 13 | Gemini | Technology & Electronics | 1.60× | ||
| 14 | Livemusic | Music & Radio | 1.60× | ||
| 15 | Nonprofit organization | Politics & Society | 1.60× | ||
| 16 | Drop shipping | Shopping | 1.56× | ||
| 17 | Renewable energy | Business & Career | 1.55× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Rock music | Music & Radio | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Social Media Usage | JOY | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.05× | |
| Travelling | THRILL | 1.26× | |
| Patriotism | CONSERVATISM | 1.27× |
Podcast has an estimated audience of 1,059,233 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
49.7% of Podcast fans are female, 50.3% are male, with an average age of 41.9 years.
Podcast fans show strongest brand affinity for Rock music (1.51×), Tages-Anzeiger (1.68×), and Gemini (1.6×) over the country average.
Podcast fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on Tages-Anzeiger (1.68×), Gemini (1.6×), Charity and causes (1.97×), and Wikipedia (1.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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