A data profile of the people who buy, follow and care about Livemusic in Switzerland — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 1,099,026 people in Switzerland.
The average Livemusic fan in Switzerland is 37.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Spotify, AutoScout24, Apple TV, with strongest over-indexing on Spotify (3.44× the country average).
Demographically, the Livemusic audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Livemusic fan in Switzerland is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Spotify.
The key figures that characterise the Livemusic profile in Switzerland.
47.7% are female, 52.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 37.4 |
| Estimated audience size | 1,099,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Livemusic audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
Where the Livemusic audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~100K | 1.51× | |
| 02 | Canton of Glarus | ~5K | 1.13× | |
| 03 | Basel-City | ~50K | 1.11× | |
| 04 | Canton of Zürich | ~200K | 1.10× | |
| 05 | Canton of Obwalden | ~5K | 1.10× | |
| 06 | Vaud | ~100K | 1.08× | |
| 07 | Uri | ~4K | 1.07× | |
| 08 | Canton of Nidwalden | ~4K | 1.05× | |
| 09 | Jura | ~8K | 1.01× | |
| 10 | Valais | ~40K | 1.00× | |
| 11 | Graubünden | ~30K | 0.99× | |
| 12 | Schaffhausen | ~9K | 0.99× | |
| 13 | Schwyz | ~20K | 0.98× | |
| 14 | Canton of Zug | ~10K | 0.98× | |
| 15 | Fribourg | ~40K | 0.95× | |
| 16 | Neuchatel | ~20K | 0.95× | |
| 17 | Solothurn | ~30K | 0.94× | |
| 18 | Basel-Landschaft | ~20K | 0.94× | |
| 19 | Thurgau | ~30K | 0.93× | |
| 20 | Luzern | ~40K | 0.92× | |
| 21 | Aargau | ~60K | 0.91× | |
| 22 | Canton of St. Gallen | ~50K | 0.90× | |
| 23 | Ticino | ~40K | 0.90× | |
| 24 | Canton of Bern | ~90K | 0.85× |
The strongest cross-interests of the Livemusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Huffington Post | News | 9.90× | ||
| 02 | University of Oxford | Business & Career | 9.58× | ||
| 03 | Independent music | Music & Radio | 8.73× | ||
| 04 | Amazon Fire TV | Movies & TV | 8.53× | ||
| 05 | Financial Times | News | 8.46× | ||
| 06 | International school | Business & Career | 7.58× | ||
| 07 | International education | Business & Career | 7.09× | ||
| 08 | Apple TV | Movies & TV | 6.64× | ||
| 09 | Composer | Music & Radio | 6.57× | ||
| 10 | Songwriter | Music & Radio | 6.28× | ||
| 11 | Apple Music | Music & Radio | 4.70× | ||
| 12 | Acoustic guitar | Music & Radio | 4.42× | ||
| 13 | Video on demand | Movies & TV | 3.87× | ||
| 14 | Spotify | Internet & Social Media | 3.44× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.83× | ||
| 16 | Chat GPT | Technology & Electronics | 1.68× | ||
| 17 | FIFA World Cup | Sports | 1.67× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Entertainment | Movies & TV | 1.59× | ||
| 20 | TikTok | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Social Media Usage | JOY | 0.97× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Livemusic has an estimated audience of 1,099,026 people in Switzerland, concentrated in Canton of Zürich and Vaud.
47.7% of Livemusic fans are female, 52.3% are male, with an average age of 37.4 years.
Livemusic fans show strongest brand affinity for Spotify (3.44×), AutoScout24 (1.83×), and Apple TV (6.64×) over the country average.
Livemusic fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Livemusic itself, the audience over-indexes on AutoScout24 (1.83×), Apple TV (6.64×), Independent music (8.73×), and Amazon Fire TV (8.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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