A data profile of the people who buy, follow and care about TikTok in Switzerland — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 3,398,326 people in Switzerland.
The average TikTok fan in Switzerland is 23.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Snapchat, Spotify, Fashion show, with strongest over-indexing on Snapchat (3.04× the country average).
Demographically, the TikTok audience skews balanced with an average age of 23.3, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical TikTok fan in Switzerland is balanced, around 23.3 years old, with strong Social Media Usage tendencies and a notable affinity for Snapchat.
The key figures that characterise the TikTok profile in Switzerland.
50.0% are female, 50.0% are male, average age 23.3.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 23.3 |
| Estimated audience size | 3,398,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 70% | |
| 20-29 | 22% | |
| 30-39 | 4% | |
| 40-49 | 3% | |
| 50+ | 1% |
of the worldwide TikTok audience comes from Switzerland.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~900K | 1.52× | |
| 02 | Aargau | ~300K | 1.52× | |
| 03 | Canton of St. Gallen | ~200K | 1.42× | |
| 04 | Vaud | ~400K | 1.34× | |
| 05 | Luzern | ~200K | 1.33× | |
| 06 | Thurgau | ~100K | 1.26× | |
| 07 | Canton of Bern | ~400K | 1.22× | |
| 08 | Canton of Geneva | ~300K | 1.21× | |
| 09 | Solothurn | ~100K | 1.19× | |
| 10 | Valais | ~200K | 1.15× | |
| 11 | Ticino | ~200K | 1.14× | |
| 12 | Fribourg | ~100K | 1.13× | |
| 13 | Basel-Landschaft | ~90K | 1.11× | |
| 14 | Neuchatel | ~70K | 1.06× | |
| 15 | Schwyz | ~50K | 1.06× | |
| 16 | Schaffhausen | ~30K | 0.94× | |
| 17 | Basel-City | ~100K | 0.90× | |
| 18 | Graubünden | ~70K | 0.84× | |
| 19 | Canton of Zug | ~30K | 0.83× | |
| 20 | Jura | ~20K | 0.67× | |
| 21 | Canton of Glarus | ~8K | 0.66× | |
| 22 | Canton of Obwalden | ~8K | 0.63× | |
| 23 | Uri | ~7K | 0.62× | |
| 24 | Appenzell Ausserrhoden | ~9K | 0.58× | |
| 25 | Canton of Nidwalden | ~7K | 0.56× | |
| 26 | Appenzell Innerrhoden | ~2K | 0.56× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 3.04× | ||
| 02 | Fashion show | Fashion & Accessoires | 2.17× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.10× | ||
| 04 | Nail salon | Beauty & Wellness | 1.84× | ||
| 05 | Long hair | Beauty & Wellness | 1.79× | ||
| 06 | Nike | Fashion & Accessoires | 1.77× | ||
| 07 | Pedicure | Beauty & Wellness | 1.71× | ||
| 08 | Acting | Business & Career | 1.70× | ||
| 09 | Alternative hip hop | Music & Radio | 1.70× | ||
| 10 | Manicure | Beauty & Wellness | 1.69× | ||
| 11 | Skin care | Beauty & Wellness | 1.67× | ||
| 12 | Anime and manga fandom | Literature | 1.67× | ||
| 13 | Zara | Shopping | 1.64× | ||
| 14 | Sephora | Shopping | 1.63× | ||
| 15 | Spotify | Internet & Social Media | 1.61× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.59× | ||
| 18 | Self-esteem | Health | 1.57× | ||
| 19 | Mobile game | Games | 1.56× | ||
| 20 | Livemusic | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.36× | |
| Extroversion | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.86× |
TikTok has an estimated audience of 3,398,326 people in Switzerland, concentrated in Canton of Zürich and Vaud.
50.0% of TikTok fans are female, 50.0% are male, with an average age of 23.3 years.
TikTok fans show strongest brand affinity for Snapchat (3.04×), Spotify (1.61×), and Fashion show (2.17×) over the country average.
TikTok fans in Switzerland are most concentrated in Canton of Zürich (reach ~900K), Vaud (reach ~400K), and Canton of Bern (reach ~400K). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Spotify (1.61×), Fashion show (2.17×), Skin care (1.67×), and Acting (1.7×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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