A data profile of the people who buy, follow and care about Livemusic in Australia — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 2,871,628 people in Australia.
The average Livemusic fan in Australia is 39.3 years old, balanced, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the Livemusic profile in Australia.
52.3% are female, 47.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.3 |
| Estimated audience size | 2,871,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 24% |
of the worldwide Livemusic audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
Where the Livemusic audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.77× | |
| 02 | Australian Capital Territory | ~70K | 1.11× | |
| 03 | Tasmania | ~60K | 1.01× | |
| 04 | New South Wales | ~1M | 0.99× | |
| 05 | Queensland | ~600K | 0.95× | |
| 06 | Northern Territory | ~20K | 0.92× | |
| 07 | Western Australia | ~300K | 0.83× | |
| 08 | South Australia | ~200K | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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