A data profile of the people who buy, follow and care about Spotify in Switzerland — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 2,638,738 people in Switzerland.
The average Spotify fan in Switzerland is 34.6 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Twitch, Alternative hip hop, French hip hop, with strongest over-indexing on Twitch (1.65× the country average).
Demographically, the Spotify audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Spotify fan in Switzerland is balanced, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
The key figures that characterise the Spotify profile in Switzerland.
46.7% are female, 53.3% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 34.6 |
| Estimated audience size | 2,638,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Spotify audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~700K | 1.49× | |
| 02 | Canton of Bern | ~400K | 1.42× | |
| 03 | Luzern | ~200K | 1.40× | |
| 04 | Canton of St. Gallen | ~200K | 1.39× | |
| 05 | Vaud | ~300K | 1.30× | |
| 06 | Aargau | ~200K | 1.22× | |
| 07 | Fribourg | ~100K | 1.18× | |
| 08 | Basel-City | ~100K | 1.15× | |
| 09 | Canton of Geneva | ~200K | 1.14× | |
| 10 | Thurgau | ~80K | 1.11× | |
| 11 | Basel-Landschaft | ~70K | 1.10× | |
| 12 | Valais | ~100K | 1.09× | |
| 13 | Neuchatel | ~60K | 1.04× | |
| 14 | Graubünden | ~60K | 1.01× | |
| 15 | Canton of Zug | ~30K | 1.01× | |
| 16 | Solothurn | ~70K | 0.99× | |
| 17 | Ticino | ~100K | 0.94× | |
| 18 | Schwyz | ~40K | 0.94× | |
| 19 | Schaffhausen | ~20K | 0.78× | |
| 20 | Appenzell Ausserrhoden | ~9K | 0.78× | |
| 21 | Canton of Obwalden | ~8K | 0.75× | |
| 22 | Canton of Nidwalden | ~7K | 0.73× | |
| 23 | Jura | ~10K | 0.63× | |
| 24 | Canton of Glarus | ~6K | 0.63× | |
| 25 | Uri | ~5K | 0.62× | |
| 26 | Appenzell Innerrhoden | ~2K | 0.49× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bounce music | Music & Radio | 1.66× | ||
| 02 | Jerkin' | Fashion & Accessoires | 1.66× | ||
| 03 | Kenyan hip hop | Music & Radio | 1.66× | ||
| 04 | Japanese hip hop | Music & Radio | 1.66× | ||
| 05 | Twitch | Games | 1.65× | ||
| 06 | Chicano rap | Music & Radio | 1.65× | ||
| 07 | Apple Music | Music & Radio | 1.64× | ||
| 08 | Gaming computer | Technology & Electronics | 1.63× | ||
| 09 | PC game | Games | 1.62× | ||
| 10 | Midwest hip hop | Music & Radio | 1.62× | ||
| 11 | Korean hip hop | Music & Radio | 1.61× | ||
| 12 | East Coast hip hop | Music & Radio | 1.60× | ||
| 13 | Southern hip hop | Music & Radio | 1.60× | ||
| 14 | Alternative hip hop | Music & Radio | 1.59× | ||
| 15 | British hip hop | Music & Radio | 1.59× | ||
| 16 | Christian hip hop | Music & Radio | 1.58× | ||
| 17 | French hip hop | Music & Radio | 1.56× | ||
| 18 | West Coast hip hop | Music & Radio | 1.54× | ||
| 19 | Underground hip hop | Music & Radio | 1.53× | ||
| 20 | Acoustic guitar | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Sustainability | BALANCE | 1.03× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Spotify has an estimated audience of 2,638,738 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
46.7% of Spotify fans are female, 53.3% are male, with an average age of 34.6 years.
Spotify fans show strongest brand affinity for Twitch (1.65×), Alternative hip hop (1.59×), and French hip hop (1.56×) over the country average.
Spotify fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Canton of Bern (reach ~400K), and Vaud (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Alternative hip hop (1.59×), French hip hop (1.56×), Bounce music (1.66×), and PC game (1.62×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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