A data profile of the people who buy, follow and care about Video on demand in Switzerland — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 1,045,150 people in Switzerland.
The average Video on demand fan in Switzerland is 43.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
The key figures that characterise the Video on demand profile in Switzerland.
50.3% are female, 49.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 43.3 |
| Estimated audience size | 1,045,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Video on demand audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schaffhausen | ~10K | 1.18× | |
| 02 | Canton of Zug | ~10K | 1.09× | |
| 03 | Schwyz | ~20K | 1.08× | |
| 04 | Graubünden | ~30K | 1.04× | |
| 05 | Solothurn | ~30K | 1.02× | |
| 06 | Thurgau | ~30K | 1.01× | |
| 07 | Basel-Landschaft | ~20K | 1.01× | |
| 08 | Basel-City | ~40K | 1.00× | |
| 09 | Fribourg | ~40K | 1.00× | |
| 10 | Valais | ~40K | 0.99× | |
| 11 | Luzern | ~40K | 0.97× | |
| 12 | Canton of St. Gallen | ~50K | 0.96× | |
| 13 | Ticino | ~40K | 0.96× | |
| 14 | Aargau | ~60K | 0.95× | |
| 15 | Canton of Geneva | ~70K | 0.94× | |
| 16 | Canton of Bern | ~90K | 0.92× | |
| 17 | Vaud | ~90K | 0.92× | |
| 18 | Canton of Zürich | ~100K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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