A data profile of the people who buy, follow and care about Video on demand in Indonesia — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 3,773,996 people in Indonesia.
The average Video on demand fan in Indonesia is 34.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Video on demand profile in Indonesia.
38.2% are female, 61.8% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 34.2 |
| Estimated audience size | 3,773,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Video on demand audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Sulawesi | ~20K | 1.11× | |
| 02 | Bengkulu | ~30K | 1.10× | |
| 03 | West Papua | ~10K | 1.09× | |
| 04 | North Kalimantan | ~10K | 1.08× | |
| 05 | North Maluku | ~10K | 1.05× | |
| 06 | Central Sulawesi | ~40K | 1.04× | |
| 07 | Gorontalo (disambiguation)(2) | ~20K | 1.04× | |
| 08 | Papua (province) | ~20K | 1.03× | |
| 09 | Maluku | ~20K | 1.03× | |
| 10 | Central Kalimantan | ~30K | 1.02× | |
| 11 | Southeast Sulawesi | ~30K | 1.02× | |
| 12 | Bangka-Belitung Islands | ~20K | 1.02× | |
| 13 | Jambi | ~40K | 1.01× | |
| 14 | North Sulawesi | ~40K | 1.01× | |
| 15 | East Nusa Tenggara | ~40K | 1.00× | |
| 16 | West Nusa Tenggara | ~50K | 0.98× | |
| 17 | Riau Islands | ~40K | 0.98× | |
| 18 | Aceh | ~50K | 0.97× | |
| 19 | South Kalimantan | ~50K | 0.97× | |
| 20 | West Sumatra | ~60K | 0.96× | |
| 21 | West Kalimantan | ~50K | 0.96× | |
| 22 | Lampung | ~70K | 0.95× | |
| 23 | South Sumatra | ~90K | 0.94× | |
| 24 | Riau | ~80K | 0.94× | |
| 25 | East Kalimantan | ~60K | 0.94× | |
| 26 | South Sulawesi | ~100K | 0.93× | |
| 27 | Bali | ~70K | 0.93× | |
| 28 | Special Region of Yogyakarta | ~60K | 0.93× | |
| 29 | North Sumatra | ~200K | 0.90× | |
| 30 | Banten | ~100K | 0.87× | |
| 31 | Central Java | ~300K | 0.80× | |
| 32 | Jakarta | ~200K | 0.78× | |
| 33 | East Java | ~300K | 0.77× | |
| 34 | West Java | ~400K | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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