A data profile of the people who buy, follow and care about Video on demand in Malaysia — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 2,293,206 people in Malaysia.
The average Video on demand fan in Malaysia is 38.1 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
The key figures that characterise the Video on demand profile in Malaysia.
40.8% are female, 59.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 38.1 |
| Estimated audience size | 2,293,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Video on demand audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~10K | 1.20× | |
| 02 | Terengganu | ~100K | 1.05× | |
| 03 | Kelantan | ~100K | 1.04× | |
| 04 | Malacca | ~90K | 1.02× | |
| 05 | Pahang | ~100K | 1.01× | |
| 06 | Negeri Sembilan | ~100K | 1.01× | |
| 07 | Kedah | ~100K | 0.99× | |
| 08 | Sabah | ~200K | 0.96× | |
| 09 | Perak | ~200K | 0.96× | |
| 10 | Penang | ~100K | 0.96× | |
| 11 | Sarawak | ~200K | 0.95× | |
| 12 | Johor | ~300K | 0.93× | |
| 13 | Kuala Lumpur | ~400K | 0.91× | |
| 14 | Selangor | ~500K | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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