A data profile of the people who buy, follow and care about Chat GPT in Switzerland — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 3,636,793 people in Switzerland.
The average Chat GPT fan in Switzerland is 37.3 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include The Verge, Gizmodo, Telegram, with strongest over-indexing on The Verge (22.17× the country average).
Demographically, the Chat GPT audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Chat GPT fan in Switzerland is more male, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for The Verge.
The key figures that characterise the Chat GPT profile in Switzerland.
31.4% are female, 68.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 37.3 |
| Estimated audience size | 3,636,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 31% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Chat GPT audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
Where the Chat GPT audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~500K | 2.20× | |
| 02 | Vaud | ~600K | 1.98× | |
| 03 | Fribourg | ~200K | 1.58× | |
| 04 | Neuchatel | ~100K | 1.42× | |
| 05 | Valais | ~200K | 1.41× | |
| 06 | Canton of Zürich | ~800K | 1.33× | |
| 07 | Canton of Bern | ~500K | 1.28× | |
| 08 | Ticino | ~200K | 1.22× | |
| 09 | Basel-City | ~200K | 1.21× | |
| 10 | Luzern | ~200K | 1.15× | |
| 11 | Canton of Zug | ~50K | 1.08× | |
| 12 | Canton of St. Gallen | ~200K | 1.06× | |
| 13 | Aargau | ~200K | 0.98× | |
| 14 | Basel-Landschaft | ~80K | 0.92× | |
| 15 | Jura | ~20K | 0.90× | |
| 16 | Graubünden | ~80K | 0.87× | |
| 17 | Schwyz | ~40K | 0.81× | |
| 18 | Thurgau | ~80K | 0.79× | |
| 19 | Solothurn | ~70K | 0.77× | |
| 20 | Schaffhausen | ~20K | 0.57× | |
| 21 | Appenzell Ausserrhoden | ~8K | 0.51× | |
| 22 | Canton of Obwalden | ~7K | 0.51× | |
| 23 | Canton of Nidwalden | ~7K | 0.49× | |
| 24 | Canton of Glarus | ~6K | 0.45× | |
| 25 | Uri | ~5K | 0.42× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.30× |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gizmodo | Technology & Electronics | 26.17× | ||
| 02 | The Verge | Technology & Electronics | 22.17× | ||
| 03 | Telegram | Internet & Social Media | 6.98× | ||
| 04 | Assassin's Creed | Games | 6.84× | ||
| 05 | Lebanon | Travel & Leisure | 6.13× | ||
| 06 | Nvidia | Technology & Electronics | 5.88× | ||
| 07 | Mobile phone accessories | Technology & Electronics | 4.44× | ||
| 08 | Xiaomi | Technology & Electronics | 3.50× | ||
| 09 | Artificial intelligence | Technology & Electronics | 2.60× | ||
| 10 | Innovation | Business & Career | 2.05× | ||
| 11 | Drop shipping | Shopping | 2.04× | ||
| 12 | Hornbach | Shopping | 1.83× | ||
| 13 | Online games | Games | 1.82× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 15 | Livemusic | Music & Radio | 1.68× | ||
| 16 | Video games | Games | 1.59× | ||
| 17 | Mobile game | Games | 1.59× | ||
| 18 | Online newspaper | News | 1.56× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Conforama | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Early Adopter Mentality | POWER | 1.77× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Chat GPT's target market in Switzerland covers an estimated 3,636,793 people, concentrated in Canton of Zürich and Vaud.
31.4% of the Chat GPT audience are female, 68.6% are male, with an average age of 37.3 years.
Chat GPT fans show strongest brand affinity for The Verge (22.17×), Gizmodo (26.17×), and Telegram (6.98×) over the country average.
Chat GPT fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Vaud (reach ~600K), and Canton of Bern (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Chat GPT itself, the audience over-indexes on Gizmodo (26.17×), Telegram (6.98×), AutoScout24 (1.73×), and Google (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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