A data profile of the people who buy, follow and care about Video games in Switzerland — modelled from more than twelve digital signal sources. Video games has an estimated audience of 2,169,653 people in Switzerland.
The average Video games fan in Switzerland is 40.7 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include AutoScout24, Chat GPT, Mobile game, with strongest over-indexing on AutoScout24 (1.52× the country average).
Demographically, the Video games audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Video games fan in Switzerland is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Video games profile in Switzerland.
43.0% are female, 57.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 40.7 |
| Estimated audience size | 2,169,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Video games audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.47× | |
| 02 | Vaud | ~300K | 1.34× | |
| 03 | Canton of Geneva | ~200K | 1.24× | |
| 04 | Neuchatel | ~50K | 1.13× | |
| 05 | Luzern | ~100K | 1.12× | |
| 06 | Canton of Bern | ~200K | 1.04× | |
| 07 | Fribourg | ~80K | 1.03× | |
| 08 | Uri | ~7K | 1.03× | |
| 09 | Ticino | ~90K | 1.02× | |
| 10 | Canton of Nidwalden | ~8K | 1.02× | |
| 11 | Canton of Glarus | ~8K | 1.02× | |
| 12 | Appenzell Ausserrhoden | ~10K | 1.01× | |
| 13 | Canton of Obwalden | ~8K | 1.01× | |
| 14 | Basel-City | ~80K | 0.98× | |
| 15 | Jura | ~10K | 0.98× | |
| 16 | Basel-Landschaft | ~50K | 0.97× | |
| 17 | Canton of Zug | ~30K | 0.97× | |
| 18 | Schaffhausen | ~20K | 0.97× | |
| 19 | Schwyz | ~30K | 0.95× | |
| 20 | Aargau | ~100K | 0.93× | |
| 21 | Valais | ~80K | 0.93× | |
| 22 | Graubünden | ~50K | 0.93× | |
| 23 | Thurgau | ~50K | 0.92× | |
| 24 | Solothurn | ~50K | 0.92× | |
| 25 | Canton of St. Gallen | ~100K | 0.90× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile game | Games | 2.27× | ||
| 02 | Gaming | Games | 2.24× | ||
| 03 | Tabletop game | Games | 2.22× | ||
| 04 | Gaming computer | Technology & Electronics | 2.21× | ||
| 05 | Fortnite | Games | 2.18× | ||
| 06 | PC game | Games | 2.12× | ||
| 07 | Gamer | Games | 2.07× | ||
| 08 | Strategy games | Games | 2.05× | ||
| 09 | League of Legends | Games | 2.02× | ||
| 10 | Twitch | Games | 1.98× | ||
| 11 | Anime and manga fandom | Literature | 1.93× | ||
| 12 | Pokémon | Games | 1.89× | ||
| 13 | Anime convention | Literature | 1.87× | ||
| 14 | Playstation 5 | Games | 1.86× | ||
| 15 | Card games | Games | 1.82× | ||
| 16 | Game consoles | Technology & Electronics | 1.79× | ||
| 17 | One Piece | Movies & TV | 1.75× | ||
| 18 | Chat GPT | Technology & Electronics | 1.59× | ||
| 19 | Crazy Games | Games | 1.57× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Social Media Usage | JOY | 1.02× | |
| Urban Lifestyle | OPEN | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Price Sensitivity | PREMIUM | 0.55× | |
| Early Adopter Mentality | POWER | 0.72× |
Video games has an estimated audience of 2,169,653 people in Switzerland, concentrated in Canton of Zürich and Vaud.
43.0% of Video games fans are female, 57.0% are male, with an average age of 40.7 years.
Video games fans show strongest brand affinity for AutoScout24 (1.52×), Chat GPT (1.59×), and Mobile game (2.27×) over the country average.
Video games fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Vaud (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Chat GPT (1.59×), Mobile game (2.27×), Twitch (1.98×), and Gamer (2.07×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.