A data profile of the people who buy, follow and care about Game consoles in Switzerland — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 902,005 people in Switzerland.
The average Game consoles fan in Switzerland is 35.5 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Twitch, Paris Saint-Germain, Fortnite, with strongest over-indexing on Twitch (1.84× the country average).
Demographically, the Game consoles audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Game consoles fan in Switzerland is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
The key figures that characterise the Game consoles profile in Switzerland.
32.8% are female, 67.2% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 35.5 |
| Estimated audience size | 902,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Game consoles audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 4.9% |
| Italy | 4.3% |
Where the Game consoles audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~4K | 1.16× | |
| 02 | Canton of Glarus | ~4K | 1.15× | |
| 03 | Canton of Nidwalden | ~4K | 1.14× | |
| 04 | Appenzell Ausserrhoden | ~4K | 1.11× | |
| 05 | Jura | ~7K | 1.07× | |
| 06 | Schaffhausen | ~8K | 1.04× | |
| 07 | Schwyz | ~10K | 1.00× | |
| 08 | Canton of Zug | ~10K | 1.00× | |
| 09 | Neuchatel | ~20K | 0.98× | |
| 10 | Graubünden | ~20K | 0.97× | |
| 11 | Thurgau | ~20K | 0.96× | |
| 12 | Solothurn | ~20K | 0.96× | |
| 13 | Basel-City | ~30K | 0.95× | |
| 14 | Fribourg | ~30K | 0.95× | |
| 15 | Basel-Landschaft | ~20K | 0.95× | |
| 16 | Valais | ~30K | 0.94× | |
| 17 | Aargau | ~50K | 0.93× | |
| 18 | Canton of St. Gallen | ~40K | 0.93× | |
| 19 | Luzern | ~40K | 0.93× | |
| 20 | Ticino | ~30K | 0.93× | |
| 21 | Canton of Geneva | ~60K | 0.91× | |
| 22 | Canton of Zürich | ~100K | 0.87× | |
| 23 | Canton of Bern | ~80K | 0.86× | |
| 24 | Vaud | ~80K | 0.86× |
The strongest cross-interests of the Game consoles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 1.84× | ||
| 02 | Epic Games | Games | 1.81× | ||
| 03 | Nvidia | Technology & Electronics | 1.79× | ||
| 04 | Call of Duty | Games | 1.74× | ||
| 05 | Anime & Cosplay | Fashion & Accessoires | 1.71× | ||
| 06 | Strategy video game | Games | 1.67× | ||
| 07 | Xbox | Games | 1.63× | ||
| 08 | Retrogaming | Games | 1.61× | ||
| 09 | Action role-playing game | Games | 1.60× | ||
| 10 | Counter-Strike: Global Offensive | Games | 1.59× | ||
| 11 | League of Legends | Games | 1.57× | ||
| 12 | Action figure | Kids & Family | 1.55× | ||
| 13 | Real-time strategy | Games | 1.53× | ||
| 14 | Haftbefehl | Music & Radio | 1.52× | ||
| 15 | Fortnite | Games | 1.51× | ||
| 16 | World of Warcraft | Games | 1.51× | ||
| 17 | Pokémon (video game series) | Games | 1.51× | ||
| 18 | Los Angeles Lakers | Sports | 1.51× | ||
| 19 | Paris Saint-Germain | Sports | 1.50× | ||
| 20 | NBA playoffs | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.81× | |
| Sustainability | BALANCE | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Travelling | THRILL | 0.67× |
Game consoles has an estimated audience of 902,005 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
32.8% of Game consoles fans are female, 67.2% are male, with an average age of 35.5 years.
Game consoles fans show strongest brand affinity for Twitch (1.84×), Paris Saint-Germain (1.5×), and Fortnite (1.51×) over the country average.
Game consoles fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~80K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Game consoles itself, the audience over-indexes on Paris Saint-Germain (1.5×), Fortnite (1.51×), Strategy video game (1.67×), and League of Legends (1.57×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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