Rascasse Audience Intelligence

Game consoles Audience in Portugal

A data profile of the people who buy, follow and care about Game consoles in Portugal — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 1,812,768 people in Portugal.

#381among Topic in Portugal#31in Technology & Electronics

The average Game consoles fan in Portugal is 39.7 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Game consoles profile in Portugal.

Audience size
1.8M
in Portugal
Gender
39.7%♀
60.3% male
Age
39.7
average years
Country rank
#496
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game consoles fans

39.7% are female, 60.3% are male, average age 39.7.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Game consoles audience in Portugal
MetricValue
Female39.7%
Male60.3%
Average age39.7
Estimated audience size1,812,768
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Game consoles audience in Portugal
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Game consoles audience comes from Portugal.

Worldwide audience distribution share by country for Game consoles
CountryShare
United States18.4%
India4.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game consoles audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Game consoles fans by region: top regions in Portugal
#RegionReachAffinity×
01Coimbra District~200K1.93×
02Bragança District~20K1.04×
03Guarda District~20K1.03×
04Portalegre District~20K1.03×
05Beja District~30K1.01×
06Vila Real District~30K0.99×
07Évora District~30K0.99×
08Castelo Branco District~30K0.98×
09Azores~50K0.97×
10Viana do Castelo District~40K0.97×
11Viseu District~60K0.96×
12Leiria District~90K0.95×
13Madeira~50K0.95×
14Lisbon District~500K0.94×
15Setúbal District~200K0.94×
16Braga District~200K0.94×
17Aveiro District~100K0.94×
18Porto District~400K0.92×
19Santarém District~80K0.92×
20Faro District~100K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Portugal

See Game consoles audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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