Rascasse Audience Intelligence

Game consoles Audience in Belgium

A data profile of the people who buy, follow and care about Game consoles in Belgium — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 1,198,951 people in Belgium.

The average Game consoles fan in Belgium is 36.3 years old, more male, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, East Flanders, West Flanders.

Top brand affinities include Twitch, Gamer, Paris Saint-Germain, with strongest over-indexing on Twitch (2.18× the country average).

Demographically, the Game consoles audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Game consoles fan in Belgium is more male, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Twitch.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Game consoles profile in Belgium.

Audience size
1.2M
in Belgium
Gender
38.4%
61.6% male
Age
36.3
average years
Country rank
#670
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game consoles fans

38.4% are female, 61.6% are male, average age 36.3.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Game consoles audience in Belgium
MetricValue
Female38.4%
Male61.6%
Average age36.3
Estimated audience size1,198,951
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Game consoles audience in Belgium
Age bracketShare%
16-1929%
20-2921%
30-3916%
40-4916%
50+18%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Game consoles audience comes from Belgium.

Worldwide audience distribution share by country for Game consoles
CountryShare
United States18.4%
India4.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game consoles audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Game consoles fans by region: top regions in Belgium
#RegionReachAffinity×
01Antwerp~200K1.46×
02East Flanders~200K1.45×
03Limburg~80K1.36×
04West Flanders~100K1.30×
05Flemish Brabant~100K1.20×
06Brussels~90K1.02×
07Luxembourg~30K0.95×
08Walloon Brabant~30K0.94×
09Province of Namur~50K0.92×
10Liege~90K0.86×
11Hainaut~100K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game consoles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game consoles audience
#·InterestCategoryAffinity×
01TwitchGames2.18×
02Epic GamesGames2.06×
03Counter-Strike: Global OffensiveGames2.06×
04League of LegendsGames2.03×
05PlayStation 4Games1.97×
06Strategy video gameGames1.88×
07Anime conventionLiterature1.83×
08FortniteGames1.81×
09OtakuLiterature1.81×
10PokémonGames1.79×
11Playstation 5Games1.79×
12PlayStationGames1.79×
13One PieceMovies & TV1.78×
14PC gameGames1.72×
15DiscordInternet & Social Media1.69×
16GamerGames1.64×
17Paris Saint-GermainSports1.62×
18Anime and manga fandomLiterature1.60×
19World of WarcraftGames1.55×
20Real-time strategyGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game consoles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Game consoles audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
Pet OwnershipJOY0.92×
Social Media UsageJOY0.91×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Game consoles audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.80×
Early Adopter MentalityPOWER0.81×
PatriotismCONSERVATISM0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Game consoles have in Belgium?

Game consoles has an estimated audience of 1,198,951 people in Belgium, concentrated in Antwerp and East Flanders.

02

What is the gender split and age of Game consoles fans?

38.4% of Game consoles fans are female, 61.6% are male, with an average age of 36.3 years.

03

Which brands do Game consoles fans like most?

Game consoles fans show strongest brand affinity for Twitch (2.18×), Gamer (1.64×), and Paris Saint-Germain (1.62×) over the country average.

04

Where do Game consoles fans live in Belgium?

Game consoles fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and West Flanders (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Game consoles fans also like?

Beyond Game consoles itself, the audience over-indexes on Gamer (1.64×), Paris Saint-Germain (1.62×), Fortnite (1.81×), and Pokémon (1.79×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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