A data profile of the people who buy, follow and care about Twitch in Switzerland — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 950,904 people in Switzerland.
The average Twitch fan in Switzerland is 21.0 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include TikTok, FIFA World Cup, Minecraft, with strongest over-indexing on TikTok (3.24× the country average).
Demographically, the Twitch audience skews more male with an average age of 21.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Twitch fan in Switzerland is more male, around 21.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Twitch profile in Switzerland.
5.7% are female, 94.3% are male, average age 21.0.
| Metric | Value |
|---|---|
| Female | 5.7% |
| Male | 94.3% |
| Average age | 21.0 |
| Estimated audience size | 950,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 80% | |
| 20-29 | 20% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fribourg | ~60K | 1.61× | |
| 02 | Vaud | ~100K | 1.48× | |
| 03 | Aargau | ~90K | 1.46× | |
| 04 | Canton of Geneva | ~90K | 1.44× | |
| 05 | Valais | ~50K | 1.39× | |
| 06 | Neuchatel | ~30K | 1.34× | |
| 07 | Canton of Bern | ~100K | 1.32× | |
| 08 | Canton of St. Gallen | ~60K | 1.25× | |
| 09 | Ticino | ~40K | 1.13× | |
| 10 | Canton of Zürich | ~200K | 1.10× | |
| 11 | Basel-Landschaft | ~20K | 1.09× | |
| 12 | Thurgau | ~30K | 1.08× | |
| 13 | Luzern | ~40K | 1.05× | |
| 14 | Solothurn | ~30K | 1.01× | |
| 15 | Graubünden | ~20K | 0.92× | |
| 16 | Jura | ~6K | 0.91× | |
| 17 | Schwyz | ~10K | 0.87× | |
| 18 | Canton of Nidwalden | ~3K | 0.83× | |
| 19 | Schaffhausen | ~6K | 0.81× | |
| 20 | Appenzell Ausserrhoden | ~3K | 0.77× | |
| 21 | Basel-City | ~30K | 0.73× | |
| 22 | Canton of Zug | ~8K | 0.70× | |
| 23 | Canton of Obwalden | ~2K | 0.57× | |
| 24 | Uri | ~2K | 0.57× | |
| 25 | Canton of Glarus | ~2K | 0.55× | |
| 26 | Appenzell Innerrhoden | <1K | 0.50× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Store | Games | 6.10× | ||
| 02 | Minecraft | Games | 5.43× | ||
| 03 | TikTok | Internet & Social Media | 3.24× | ||
| 04 | Fortnite | Games | 2.91× | ||
| 05 | Call of Duty | Games | 2.89× | ||
| 06 | Anime convention | Literature | 2.28× | ||
| 07 | Anime and manga fandom | Literature | 2.11× | ||
| 08 | YouTube Music | Internet & Social Media | 1.85× | ||
| 09 | Manchester United F.C. | Sports | 1.84× | ||
| 10 | FC Bayern Munich | Sports | 1.83× | ||
| 11 | Premier League | Sports | 1.81× | ||
| 12 | Mobile game | Games | 1.78× | ||
| 13 | Electronic dance music | Music & Radio | 1.74× | ||
| 14 | UEFA Champions League | Sports | 1.70× | ||
| 15 | FIFA World Cup | Sports | 1.68× | ||
| 16 | Livemusic | Music & Radio | 1.66× | ||
| 17 | FIFA World Cup 2026 | Sports | 1.65× | ||
| 18 | Formula One | Sports | 1.62× | ||
| 19 | Spotify | Internet & Social Media | 1.58× | ||
| 20 | Ski resort | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.42× | |
| Creativity | OPEN | 0.67× | |
| Mindfulness | BALANCE | 0.72× |
Twitch has an estimated audience of 950,904 people in Switzerland, concentrated in Canton of Zürich and Vaud.
5.7% of Twitch fans are female, 94.3% are male, with an average age of 21.0 years.
Twitch fans show strongest brand affinity for TikTok (3.24×), FIFA World Cup (1.68×), and Minecraft (5.43×) over the country average.
Twitch fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on FIFA World Cup (1.68×), Minecraft (5.43×), Spotify (1.58×), and UEFA Champions League (1.7×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.