A data profile of the people who buy, follow and care about Electronic dance music in Switzerland — modelled from more than twelve digital signal sources. Electronic dance music has an estimated audience of 992,923 people in Switzerland.
The average Electronic dance music fan in Switzerland is 35.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Real Madrid C.F., House music, Serie A, with strongest over-indexing on Real Madrid C.F. (1.5× the country average).
Demographically, the Electronic dance music audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Electronic dance music fan in Switzerland is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Electronic dance music profile in Switzerland.
46.5% are female, 53.5% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 35.4 |
| Estimated audience size | 992,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Electronic dance music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 6.4% |
| Germany | 5.6% |
Where the Electronic dance music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Appenzell Innerrhoden | ~2K | 1.53× | |
| 02 | Uri | ~4K | 1.30× | |
| 03 | Canton of Glarus | ~5K | 1.27× | |
| 04 | Canton of Nidwalden | ~5K | 1.26× | |
| 05 | Canton of Obwalden | ~5K | 1.24× | |
| 06 | Appenzell Ausserrhoden | ~5K | 1.20× | |
| 07 | Canton of Zug | ~10K | 1.18× | |
| 08 | Schwyz | ~20K | 1.16× | |
| 09 | Jura | ~8K | 1.10× | |
| 10 | Schaffhausen | ~8K | 1.05× | |
| 11 | Graubünden | ~20K | 1.01× | |
| 12 | Solothurn | ~30K | 0.97× | |
| 13 | Basel-City | ~40K | 0.94× | |
| 14 | Thurgau | ~20K | 0.94× | |
| 15 | Basel-Landschaft | ~20K | 0.92× | |
| 16 | Neuchatel | ~20K | 0.92× | |
| 17 | Fribourg | ~30K | 0.90× | |
| 18 | Valais | ~30K | 0.86× | |
| 19 | Canton of Zürich | ~100K | 0.81× | |
| 20 | Luzern | ~30K | 0.81× | |
| 21 | Ticino | ~30K | 0.81× | |
| 22 | Canton of St. Gallen | ~40K | 0.80× | |
| 23 | Canton of Geneva | ~50K | 0.76× | |
| 24 | Canton of Bern | ~70K | 0.75× | |
| 25 | Aargau | ~50K | 0.74× | |
| 26 | Vaud | ~60K | 0.67× |
The strongest cross-interests of the Electronic dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep house | Music & Radio | 1.71× | ||
| 02 | Tech house | Music & Radio | 1.67× | ||
| 03 | House music | Music & Radio | 1.65× | ||
| 04 | Twitch | Games | 1.60× | ||
| 05 | Serie A | Sports | 1.58× | ||
| 06 | YouTube Music | Internet & Social Media | 1.58× | ||
| 07 | Disc jockey | Music & Radio | 1.58× | ||
| 08 | A.C. Milan | Sports | 1.57× | ||
| 09 | Paris Saint-Germain | Sports | 1.57× | ||
| 10 | FC Sion | Sports | 1.57× | ||
| 11 | Alternative rock | Music & Radio | 1.55× | ||
| 12 | Alternative hip hop | Music & Radio | 1.55× | ||
| 13 | Cristiano Ronaldo | Sports | 1.53× | ||
| 14 | La Liga | Sports | 1.53× | ||
| 15 | Livemusic | Music & Radio | 1.52× | ||
| 16 | NFL | Sports | 1.52× | ||
| 17 | Juventus F.C. | Sports | 1.51× | ||
| 18 | Manchester City F.C. | Sports | 1.51× | ||
| 19 | Real Madrid C.F. | Sports | 1.50× | ||
| 20 | Funk | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Travelling | THRILL | 1.08× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.52× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Sustainability | BALANCE | 0.74× |
Electronic dance music has an estimated audience of 992,923 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
46.5% of Electronic dance music fans are female, 53.5% are male, with an average age of 35.4 years.
Electronic dance music fans show strongest brand affinity for Real Madrid C.F. (1.5×), House music (1.65×), and Serie A (1.58×) over the country average.
Electronic dance music fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~70K), and Vaud (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Electronic dance music itself, the audience over-indexes on House music (1.65×), Serie A (1.58×), Alternative rock (1.55×), and Livemusic (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Electronic dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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