A data profile of the people who buy, follow and care about Serie A in Switzerland — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 1,165,910 people in Switzerland.
The average Serie A fan in Switzerland is 35.0 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Ticino, Vaud.
Top brand affinities include FIFA World Cup, UEFA Champions League, Soccer, with strongest over-indexing on FIFA World Cup (2.13× the country average).
Demographically, the Serie A audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Serie A fan in Switzerland is more male, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Serie A profile in Switzerland.
34.2% are female, 65.8% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 35.0 |
| Estimated audience size | 1,165,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Serie A audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 31.5% |
| Brazil | 9.9% |
| United States | 4.7% |
Where the Serie A audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~300K | 6.74× | |
| 02 | Graubünden | ~50K | 1.73× | |
| 03 | Canton of Zürich | ~300K | 1.48× | |
| 04 | Aargau | ~80K | 1.14× | |
| 05 | Vaud | ~100K | 1.13× | |
| 06 | Valais | ~50K | 1.04× | |
| 07 | Basel-City | ~50K | 1.02× | |
| 08 | Canton of Geneva | ~70K | 0.90× | |
| 09 | Solothurn | ~30K | 0.89× | |
| 10 | Luzern | ~40K | 0.88× | |
| 11 | Canton of St. Gallen | ~50K | 0.87× | |
| 12 | Basel-Landschaft | ~20K | 0.86× | |
| 13 | Canton of Bern | ~100K | 0.84× | |
| 14 | Thurgau | ~30K | 0.82× | |
| 15 | Canton of Glarus | ~3K | 0.79× | |
| 16 | Fribourg | ~30K | 0.66× | |
| 17 | Neuchatel | ~20K | 0.65× | |
| 18 | Schwyz | ~10K | 0.65× | |
| 19 | Schaffhausen | ~5K | 0.55× | |
| 20 | Canton of Zug | ~8K | 0.52× | |
| 21 | Canton of Nidwalden | ~2K | 0.49× | |
| 22 | Appenzell Ausserrhoden | ~2K | 0.45× | |
| 23 | Appenzell Innerrhoden | <1K | 0.43× | |
| 24 | Uri | ~2K | 0.41× | |
| 25 | Jura | ~3K | 0.40× | |
| 26 | Canton of Obwalden | ~2K | 0.37× |
The strongest cross-interests of the Serie A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 3.47× | ||
| 02 | Manchester City F.C. | Sports | 3.47× | ||
| 03 | A.C. Milan | Sports | 3.32× | ||
| 04 | Tottenham Hotspur F.C. | Sports | 3.25× | ||
| 05 | UEFA Conference League | Sports | 3.11× | ||
| 06 | Chelsea F.C. | Sports | 3.06× | ||
| 07 | Inter Milan | Sports | 2.93× | ||
| 08 | Bundesliga | Sports | 2.88× | ||
| 09 | Manchester United F.C. | Sports | 2.79× | ||
| 10 | UEFA Champions League | Sports | 2.75× | ||
| 11 | Premier League | Sports | 2.70× | ||
| 12 | Juventus F.C. | Sports | 2.51× | ||
| 13 | Cristiano Ronaldo | Sports | 2.37× | ||
| 14 | Real Madrid C.F. | Sports | 2.28× | ||
| 15 | FIFA World Cup 2026 | Sports | 2.28× | ||
| 16 | FIFA World Cup | Sports | 2.13× | ||
| 17 | FC Bayern Munich | Sports | 2.06× | ||
| 18 | Soccer | Sports | 1.92× | ||
| 19 | FC Barcelona | Sports | 1.91× | ||
| 20 | FC Basel | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.40× | |
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Early Adopter Mentality | POWER | 0.75× |
Serie A has an estimated audience of 1,165,910 people in Switzerland, concentrated in Canton of Zürich and Ticino.
34.2% of Serie A fans are female, 65.8% are male, with an average age of 35.0 years.
Serie A fans show strongest brand affinity for FIFA World Cup (2.13×), UEFA Champions League (2.75×), and Soccer (1.92×) over the country average.
Serie A fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Ticino (reach ~300K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Serie A itself, the audience over-indexes on UEFA Champions League (2.75×), Soccer (1.92×), Real Madrid C.F. (2.28×), and UEFA Europa League (3.47×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.